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Category: Branding

A strategic brand evolution

January 2017

A strategic brand evolution: a decade of partnership Today is a big day for our friends and client, Virtrium Ltd. Today they celebrate ten very successful years of trading and, to coincide with this milestone, they have launched their new lifecycle website. A strategic brand and new website. Produced by Design Inc, may I just […]

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Rebranding business aircraft manufacturer

December 2016

aviation branding: exceptional by design. The recent business aviation NBAA Show in Orlando, Florida was the first official outing for Bombardier Business Aircraft Division’s (BBAD) rebranding. Integrated agency, Design Incorporated has been supporting the implementation of the aviation branding originally devised by a leading international branding consultancy. A process that has taken the best part of […]

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EBACE launch for Djetops PermitsGlobal app

May 2016

The culmination of 9 months work for Design Inc has resulted in Djetops PermitsGlobal EBACE launch in Geneva this week. Our involvement with this exciting and new offering in the aviation flight management sector has been very broad. Starting with a comprehensive marketing communications plan – and continuing to include brand mission, values and tone […]

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Is dissecting the branding process the holy grail of design?

March 2016

When pitching for a company’s branding project, we are always asked what the branding process is to achieve the finished brand. And, this is a fair question. Clients need to understand that we do not just create pretty images/logos/styling just for the sake of it. There is always reason behind the branding process. However, explaining that creative process […]

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The Incorporated Brand

February 2016

The Incorporated Brand New for 2016! We have put together our straight-forward 6-step guide to creating ‘The Incorporated Brand’ and adding brand value. It’s based on this alliterative list of processes stages. Investigation Insight Inspiration Imagination Integration Implementation We were very busy with branding projects right through 2015. Many of these clients benefitted from our […]

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Branding buildings

branding buildings

January 2016

Building stories  The branding specialists at Design Inc towers have created identities for many companies, products and solutions. That extends to branding buildings and properties that result in increased sales and lettings. Audiences are profiled and meaningful identities are developed that strike a chord. Our branding campaigns have helped realtors define their property marketing message […]

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Rebranding upgrade for jet charter business

Rebranding upgrade

January 2016

We have now completed the rebranding upgrade for business aviation charter broker Magnus Aviation. Their new website is now live and showcases the complete redesign and reinvention of the brand. According to Jodi Fisk Magnus Aviation Head of Charter: “We began our rebranding journey by getting everyone onboard with our new business model, then came the […]

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Branding start-ups

January 2016

Peer to peer loan provider Welendus came to us recently to support them with a range of branding consultancy work. This start-up branding project included providing counsel over name shortlisting qualitative ranking and ultimate name selection, corporate identity development and the creation of a range of digital and offline brand assets. The resulting name ‘Welendus’ was […]

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Branding refresh for 2016?

December 2015

Who else needs a branding refresh for 2016? Can you believe it, Christmas and the year end is fast approaching and you may already be doing your preliminary preparation for new branding in 2016? At Design Inc, we are an integrated agency and so provide clients with joined-up marketing, branding and design services. This connected approach […]

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Branded packaging

July 2015

Branded packaging With Pebblechild it’s simple. When you purchase a Pebble product, you are helping poor women in Bangladesh support their families and keep them together. Helping women out of poverty and putting smiles on faces worldwide! The company makes beautiful toys and creates dignified employment. Hathay Bunano aims to provide employment which fits in […]

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Creating brand characters as digital assets

Sheridan Maine

May 2015

Question: What has a meerkat, a robot, a bunny, a knitted monkey and a couple of retro 70s runners got in common? The answer is that they are all company mascots or, rather, brand ambassadors. In this case, for Compare the Market, Confused.com?, Duracell, PG Tips and 118 118 respectively. These ‘characters’ are not a […]

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NHS mental healthcare branding

May 2015

NHS mental healthcare branding: As this week is Mental Health Awareness Week it seems appropriate to publish our first blog about a major healthcare branding project we have been busy developing over the last few months. Our client for this work is Maudsley Simulation, a division of SE London and Maudsley NHS Trust. The Maudsley […]

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Business aviation advertising

May 2015

Design Inc is once again busy creating business aviation advertising in advance of this year’s EBACE show in Geneva. EBACE is the main shop window for many of our business aviation advertising clients in Europe and once again takes place at Palexpo, this time on May 19th-21st 2015. In addition to supporting our longstanding OEM […]

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Branded exhibition stands

March 2015

That’s motivation! The recent Subsea Expo 2015 in Aberdeen saw the relaunch of Motive Offshore Group with new brand identity development and branded exhibition stand by Design Incorporated. The results of a busy 3 months’ work including: strategic consultancy, design, imagery and tone of voice was delivered on schedule and on budget at the key […]

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New advertising & branding business!

January 2015

We can start the new year on a very positive note as we are pleased to report that 3 significant new advertising & branding business project wins were confirmed as coming our way in late December. Aberdeen based Motive Offshore have hired us to give a lift to their marketing platform with a complete set of […]

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Fast food restaurant interior design

October 2014

Design Inc has been approached by a major US fast food chain famous for its youth-appeal, unique recipe and freshness to develop the in-restaurant graphics to appeal to women and to complement the new restaurant interior design that are based on architectural sustainability. The brand has a vibrant and youthful personality and strong Americana heritage. […]

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Branded company presentations

October 2014

Branded company presentations – The point of power Ever spent time organising your branded company presentations or credentials only to always end up reorganising them to tailor them to a particular prospect or proposal? Of course, we all have. But, here’s a question. Do you opt for a broad ranging deck of company presentation slides […]

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“Branding”

Branding Design

July 2014

“Branding!” He said. But what did he mean? A logo? A reputation? A set of beliefs, attributes and personality? However you define ‘branding’, your brand has a value. When it comes to branding, we always work with the woodgrain of our clients processes. We don’t fight the existing system and processes – but we define […]

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Building branded environments

May 2014

                  We have added a new section to our portfolio to showcase our exhibition design services, including banded environments. Event branding projects have always been part of our integrated offering – but becoming more and more supported by a powerful package of marketing and design activities to ensure […]

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Corporate rebranding specialists

April 2014

Here at Design Inc, as corporate rebranding specialists, we have now completed the corporate rebranding for our neighbour and long term client Attenda. The new brand platform – based on the vibrants philosophy was started from the ground up. Setting out a fresh stall for Attenda’ Business Critical IT products and services based on Cloud […]

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Venue rebranding specialists

April 2014

It must be the season for change as 2 landmark destination venues and London’s best known venue collective have recently invited us to provide proposals for a major venue rebranding exercise. QEII Conference Centre has secured major refurbishment funding and with it long term security. With this will come a sensitive interior revamp and a […]

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Bringing clarity to the diamond investment market.

October 2013

Design Inc have created all the facets of the new brand launch for City Diamond Exchange – a new breed of diamond investment consultants, providing select clients diamond investment advice, diamond sourcing and exclusive bespoke jewellery design. The new brand launch is all showcased in the new website and advertising campaign (breaking in The Guardian newspaper […]

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Creating the global branding for Subsea Expo

October 2013

One decade on for Subsea Expo, Europe’s largest subsea exhibition. Time for a new global branding project, a new website and the heralding of a new era. The subsea sector is a major export for the UK. And, as you may know, Design Incorporated has also been ‘semi-submerged’ so to speak, in the subsea world […]

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Brand New Award Jubilations at Design Inc.

February 2012

Design Inc wins Silver Design Agency Awards from Brands of the World Design Inc has been awarded Silver in the coveted Brands of The World Awards for creating a new logo for Private Jet Charter Brokerage, Crown Jets. The brand was created by Creative Director, Paul Munday. According to Paul, ‘It is always the icing […]

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Councillors Approve Rebranding of Staines to Staines-upon-Thames

December 2011

In what was already known to be something of a formality, Spelthorne Councillors last night voted 25 in favour, with just four against, for rebranding Staines to Staines-upon-Thames. After much lengthy debate during which many Councillors spoke in favour of the change, the vote was carried with six abstentions. Councillor Colin Davis recommended the rebranding strategy […]

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