A brand audit is an essential exercise for any business, big or small. Think of it as a comprehensive health check-up for your brand that helps you identify its strengths…

Securing a good domain name is a huge factor when establishing a brand name for a company. But what happens if the chosen domain name is taken? Here, we consider…

A case study. From an initial client drawing to an inspired brand identity through to the company's vehicle livery.

If you do not know the difference between 'brand culture', 'brand gap' and 'brand essence', then read on. Here we provide a glossary of all the core branding terms.

Designers will always tell you that 'less is more'. And there is no better example to back up that statement than when looking at negative space illustrations - especially brand…

Since 2007, Design Inc has provided branding & marketing support for Subsea Expo - the UK's showcase for the underwater sector.

A company or product name is a powerful asset. Many household brand names evoke strong feelings, connections and loyalty in users. A branding agency can develop an effective identity which…

Understanding how different colours portray different meanings is a crucial tool in the brand agency's toolkit. Here we look at the role of colours and the message & emotion they…