Category: Advertising
Iconic Airline Advertising
April 2018
Inspired by iconic airline advertising of the halcyon era of air travel, Design Inc developed these concepts for Cayman Islands based regional carrier BlueSky Airlines. The new market entrant who were planning on opening up new routes around The Caribbean and Latin American regions approached Design Inc as they were looking for a remote turnkey […]
Read moreWhy illustrative design works best for small size advertising
February 2018
Often, when creating an advertising campaign, there is nothing better that catches the reader’s eye than good illustrative design. The goal of a good advertisement is to capture the viewer’s attention. After that, it needs to engage, inform, educate, create desire and finally to create action (whether this is an enquiry, behavioural change or simply […]
Read moreRegional Airline Advertising
November 2017
iflybluesky Cayman Islands based regional carrier BlueSky Airlines who are planning on opening up new routes around The Caribbean and Latin American regions approached Design Inc as they were looking for a remote turnkey marketing provider. Coincidently the airline is looking to fly Bombardier Q400 turboprops. You may have noticed that Bombardier is a […]
Read moreYour Guide to Out-of-Home advertising
July 2017
Out-of-Home advertising (OOH) is a form of advertising that reaches the consumers while they are outside their homes. This advertising is focused on marketing to consumers when they are ‘on the go’ in public places, in transit, waiting (eg. waiting rooms) and/or in specific commercial locations (eg. shopping centres). And there is a very good reason why brands & […]
Read moreGlossary of Advertising Terms
July 2017
You could say that there are two types of advertising; those that work and those that don’t. However, whilst this saying may be true, the problem most companies face is how to make them work. And work well. The advertising team at Design Inc was set up to help companies to cut through the options, risks and jargon […]
Read moreExamples of Creative Advertising
June 2017
There is never a bad time to share examples of creative advertising with our friends. Ideally, a good example of creative advertising should be self explanatory without too much text. More often than not, people don’t like taking the time to look at or read advertisements, so creative advertising is important to attract attention and […]
Read moreTeaser advertising for Airbus Corporate Helicopters
May 2017
Design Inc were flattered recently to be asked by long term client Airbus Helicopters to provide a teaser advertising campaign leading up to the big reveal unveiling of the new Airbus Corporate Helicopters (ACH) brand at EBACE in Geneva. The ‘Tailored for you’ concept was developed by Design Inc to promote the totally personal aspect of […]
Read moreOoh!!!! Out of Home Advertising
May 2017
Recently, an opportunity came up for Design Inc to support one of our Swiss-based clients, SFL, with some out of home advertising (OOH) to be positioned at Basel Airport. And, of course, we jumped at the opportunity. SFL are a specialist regulatory consultancy for the pharma & medtech sector, providing Regulatory Affairs, Public Affairs, Medical Affairs, Pharmacovigilance, Legal […]
Read moreThe essence of effective advertising
November 2016
Having popped into my local WH Smiths (other retail establishments are available) to pick up the latest issue of Holistic magazine, I was pleased to see a very effective advertising campaign shining out at me from the inside front cover. The advert in question was one from Sanatio Naturalis, key provider of pure & natural essential oils, promoting […]
Read moreA Tiger Helicopter for Poland
September 2016
Design Inc has just completed a new Tiger helicopter advertising campaign for long term client Airbus Helicopters. We were asked to provide creative concepts for a new Tiger helicopter campaign for a new tactical campaign to support Airbus Helicopters bid to win a major rearmament contract for the Polish Army. The Tiger attack helicopter […]
Read moreThe success of a recruitment advertising campaign. Coming to a TV screen near you.
August 2016
It is great to see just how successful a recruitment advertising campaign can be. We have previously used this Blog to discuss the public information advertising campaigns we have delivered for Surrey Police but we would now like to highlight another campaign that has a strong connection with a new TV series currently being aired on ITV. […]
Read moreSports Travel Advertising
June 2016
A touchdown for sports travel advertising! Recently we were approached by a new company about to launch their business as a US sports travel agency. MVP Travel is a new, niche travel agency, providing sports based holidays to the US. For those who are interested in American football, basketball or baseball and would like to travel […]
Read morePublic Information Advertising – a Domestic Abuse case study
May 2016
Public information advertising: Design Inc has recently completed another sensitive public information advertising campaign for Surrey Police, to raise awareness of ‘coercive control’. So, what is coercive control? Described by Nigella Lawson as ‘intimate terrorism’ Coercive Control is a corrosive form of domestic abuse […]
Read moreAirshow advertising
April 2016
Airshow advertising As you may may worked out by now two of our core market areas are aerospace and aviation. Once again in 2016 we will be supporting a number of clients with their presence at the Farnborough International with airshow advertising. Amongst our aviation clients we are pleased to include a number of key […]
Read moreCreating a classic advertising campaign
March 2016
Creating a classic advertising campaign is something all advertising agencies aspire to. Yet, for Design Inc, this took on a whole new meaning recently. The past few years have seen Design Inc deliver a number of creative projects for a wide range of financial services companies. So when logbook loan company, Varooma contacted us in February […]
Read moreIconic advertising
March 2016
Design Incorporated is pleased with our latest iconic advertising campaign. This time forTAG Farnborough Airport. The award winning and architecturally stunning facilities have been recently further enhanced with the addition of new lounges and crew facilities. The best has just got better as they say! We have also been designing a new users’ Terminal Guide […]
Read moreMembership marketing
February 2016
Design Inc is pleased to support a large number of our clients with their membership marketing campaigns. We include Subsea UK (SSUK), The Society for Underwater Technology (SUT), the Chartered Institute of Arbitrators (CIArb), IBA Owners Network (ION) and the Baltic Air Charter Association (BACA) among our portfolio. Design Inc support these clients with acquisition-based campaigns […]
Read moreHelicopter Marketing
September 2015
Design Inc are specialists in aviation and helicopter marketing. We have recently updated the ‘innovation’ advert in our ‘Think’ campaign series to feature the newly named H160 – the first of the H-Generation – for Airbus Helicopters to use to support their presence at the major London Show and highlight in the helicopter marketing calendar. The […]
Read moreHospitality advertising campaign
July 2015
We are pleased to share the ‘Dress to Impress’, hospitality advertising campaign that we created for the London Film Museum. Following a contract for venue marketing consultancy, the London ‘destination’ venue group – which now includes the James Bond Movie Cars exhibition in Covent Garden – came to us for a stand-out print campaign. The […]
Read moreChild sexual exploitation campaign
July 2015
Surrey Police: child sexual exploitation campaign: Design Inc has recently completed a further public information campaign for Surrey Police to help highlight the warning signs that may suggest a child may be being exploited. Child Sexual Exploitation (CSE) is a crime that can happen to any boy or girl. And, regrettably does. The campaign’s purpose […]
Read moreAdvertising campaign creative
June 2015
Advertising campaign creative H160 has evolved to fulfil customers’ needs and wants. Bred for multi-mission capability and optimum performance. More efficient, safer, quieter, simpler to fly and with added comfort. Made with Airbus DNA. Born ready. Say hello to an H160 This is the latest addition to the innovation strand of our long-running Airbus helicopters global advertising campaign […]
Read moreInteriors advertising
June 2015
Providing interiors advertising for The Floor Warming Company. Does exactly what it says on the tin! Another space within which Design Inc has experience and insight is the promotion of built environment and interiors lifestyle products. Here is a nice example of a consistent campaign for a pragmatic firm of specialist tradespeople. The Floor Warming […]
Read moreRecruitment advertising campaign
April 2015
Delivering Surrey Police’s recruitment advertising campaign – with Design Inc it’s child’s play! We are pleased to report some amazing statistics from our recent ‘What do you want to be when you grow-up?’ recruitment advertising campaign for Surrey Police. In terms of increase in numbers of applicants, we saw a rise of an astonishing 6500% […]
Read morePolitical advertising
January 2015
Our first political advertising request of 2015 Question time. Who’s in the house? Airbus Helicopters, that’s who! As the main political parties gear up for a hard fought election campaign, we have been developing another kind of campaign, one aimed at the current Members of Parliament and readers of the House of Commons magazine ‘House’. […]
Read moreNew advertising & branding business!
January 2015
We can start the new year on a very positive note as we are pleased to report that 3 significant new advertising & branding business project wins were confirmed as coming our way in late December. Aberdeen based Motive Offshore have hired us to give a lift to their marketing platform with a complete set of […]
Read more
