Healthcare & Research

Healthcare & Research

We have a most efficacious prescription for branding, advertising and digital solutions for clients in healthcare and research.

In safe hands

Clients in these sectors include medical equipment and pharmaceuticals manufacturers, healthcare providers including NHS trusts and BUPA, scientific and research bodies as well as resourcing and training companies.

Our exposure to the sector means we keep ourselves informed of any major industry developments, opportunities and challenges as well as subscribing to trade journals. We attend selected specialist seminars and conferences and based on our market intelligence are regularly asked to contribute insight and thought leadership to our clients’ integrated marketing strategies.

Since 2018 Design Inc have supported Prestige Nursing + Care with all their core marketing collateral which includes branding, literature, direct mail, advertising and exhibitions as well as the sourcing and/or creation of staff and client gifts. Our work has also extended to supporting them with a new brand rollout across their collateral.

A major healthcare branding project we successfully completed for the NHS was the identity for a highly respected client with an international reputation for innovation and excellence in the treatment of mental health – Maudsley Simulation, a division of SE London and Maudsley NHS Trust.

Our complex, functionally rich web builds in the sector include user account management/login capabilities, locked content, fully-integrated databases, secure online payments and events bookings tools. These extensive projects often require the effective UX design and CMS capacity to contain and manage large amounts of informative and engaging content including catalogued research material and other digital media. We also devise, design and activate marketing and public information campaigns for distribution via bespoke mobile applications.

Clients in the sector have benefited from the following:

  • Marketing strategy
  • Branding
  • Advertising
  • Experiential
  • Marketing literature
  • Website design and build
  • Public health information campaigns

NHS compliance

Having worked with several NHS-affiliated clients in the past, our development team have become proficient in the design and development of websites compliant with NHS regulations, making Moore-Wilson one of the most sought-after agencies for those in the health sector. We have also worked on branding projects for the commercial arm of NHS trust to position and promote specialist training offerings to other public and private sector clients. The architecture and messaging of these NHS owned brands requiring clarity and lightness of touch.

Built for content

We have come to understand that clients within the health sector are often trusted and in some cases even authoritative bodies that regularly output informative and engaging content. With this in mind, every site we create for the healthcare and research sector is always futureproofed in its scope and structure to enable it to effectively handle large amounts of disparate of content types including rich media, ensuring long-term performance and accessibility of the platform.

Marketing for public health

From interactive tools and polling systems to infographics and bespoke mobile applications, we have designed and overseen a multitude of digital and integrated marketing campaigns for clients within the health sector. Whatever may be required to give the campaign standout and reach – getting it seen or heard, engaged with, remembered and of course actioned – we can build it.

Advanced functionality

When it comes to best practice in developing advanced functionality, with our vast experience MW are able to offer clients in the health sector a powerful range of bespoke development solutions. This may include user account management/login capabilities, locked content, fully-integrated databases, secure online payments and events bookings. All adding to the business process value of the website.

keep it moving

We can provide health organisations with video and animation content for websites and for use at events and in training programmes. These can range from entry level fairly basic ‘how-to’ films – to more high production value aspirational films including new shoots with locations, models and props and even FX. We offer the whole video production package from concept development, scriptwriting and storyboards, through studio or location filming, adding of graphics, captions and sound right through to the final editing, screening and upload. Often these video assets may also be used in snippet form in engaging social media campaigns with click-through to the full video hosted on YouTube or Vimeo.

Case studies from the Healthcare sector

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Design Inc is a full-service digital marketing agency specialising in strategic creative communications.