Having seen an initial advertisement in a local trade publication, Dan received a call from the Heathrow office of fractional jet ownership company, Flexjet who were looking for a fast turnaround of just a single CD. They needed it to be duplicated within the hour and wanted to know if Design Incorporated could help. Dan jumped at the opportunity, invited the client round to his ‘office’ in his mother’s house and copied the CD there and then. That phone call was perhaps the single most important call the company receives and that first job for Flexjet would become the catalyst for Design Inc specialising in business jet marketing.

Having delivered the new brand, vehicle livery and printed collateral for OCS Worldwide, we turn our attention to the build of their first website. Design Inc was still a one-man band and, working with a small team of local web developers, Dan turned around is first client websites in a couple of months. This was to become the first of hundreds of websites we would go onto build. And, with this new service required by many other businesses, Dan knew he would need some extra support.

With the company now working hard in securing new business and delivering profitable projects, it was time to move to take the company to a Limited status. At the end of 2002, the company was incorporated and therefore making the company name even more relevant.

With the company taking on a lot more projects, it was time to add a designer to the team. After interviewing a dozen of candidates, we made the decision to appoint Jon Turner. Jon joins the team, bringing wholesale experience in branding, advertising, publishing and web design. He was to become pivotal as a step change in creative capabilities.

Coming with a mass of experience on a number of major accounts including Dominos, T-mobile, Orange & Motorola, we appoint multiple award-winning designer, Paul Munday to join us as Senior Creative Designer. Having worked for some of London’s top creative agencies, Paul would be instrumental in us winning and retaining new large accounts.

Following a successful pitch, Design Inc wins the account to support prestige London venue, One Great George Street with their advertising, printed collateral and website. This is the first company we have supported in this sector and we decide to actively make inroads within venue marketing.

The 2010 calendar produced for client, NOV Elmar is nominated for an award at the prestigious National Calendar Awards, held within the Stationers’ Company Hall in the City of London. The calendar, ‘Toy Story‘ was created to showcase the ‘building toys’ their own engineers used to play with with they were younger. Here, we recreated the client’s own equipment via these ‘engineering toys’ including; building bricks, fuzzy felt, balsa wood, needlework, Etch-a-sketch, mould maker, Lego, Meccano, Airfix, etc.

Following a five-way pitch and presentation, David, Paul and Darren help Design Inc secure Royal Opera House as our latest client within the venue marketing sector. The project is to deliver a new B2B advertising campaign to promote the Royal Opera House as a viable venue for daytime business events. The idea behind our award-winning print & digital campaign was in the creation of a series of effective juxtapositions featuring a business item (writing implement) dressed in recognisable ballet or opera clothing. This campaign was to be so successful it would be talked about for years to come.

To add more strength to the ever growing web division we employ graduate, Chris Grace. Woking under the tutorage of the web team, Chris is to grew with the company to eventually lead the division.

Cargiant, the world’s largest single-site car dealership commissions us to design and publish a coffee table brochure which would serve to highlight the value of the business to the local economy in the wake of HS2 breaking ground nearby. The project involved two intense weeks of indoor, outdoor and aerial photography before the design work could commence in the showcase of this impressive 40 acre site. The publication would become one of the most successful coffee table brochures we would go onto create.

Sadly, we say goodbye to Paul who moves onto greener pastures. In his place comes Paul Goldring (aka ‘Goldie’) as our new lead designer. Goldie comes with tons of agency-side, luxury brand experience – just what we need as we move even further into the private aviation & yachting sector.

We are excited and proud to have been approached by a certain 3-letter, US fast food chain to develop their in-restaurant graphics. We are asked to pitch fresh, new ideas that would provide additional appeal to women. Although Design Inc does not win the account, we forge strong relationships with our new friends from across the pond.

Joining up with other police forces, Surrey Police commissions Design Inc to establish and roll out a public information campaign regarding domestic abuse. Our ‘give and take’ idea featured the abused person shedding a tear against a backdrop of a crumbled piece of paper upon which was written their sad & desperate message. The campaign was highly successful and was placed at bus, rail & tube stations as well as shopping centres & malls.

After months of searching for the right person, Kelly Halford replaces the outgoing finance manager. Kelly brings new skills and processes to the team and is responsible for all things financial including company accounting, invoicing, supplier management, forecasting, etc.

With a requirement for the new motor oil to be launched at the Pakistan Auto Show, we worked with a bunker oil specialist to establish the new brand identity and move into the motor oil sector. It was agreed the brand values should evoke both a British origin and a performance pedigree. The new brand was named REVS with the word mark including a section of the union flag along with a typestyle inspired from corners at a motor racing circuit.  

Working with the London Film Museum, our creative team present the new above-the-line advertising campaign highlighting the Southbank location as a viable venue destination for business and social events. Our ‘Signature’ campaign was created to elevate the venue’s event spaces to the venue finding audience.

The creative idea was deliberately led by a ‘less is more’ approach. We created a new ‘STOP HATE’ brand icon and simply added that message to a plain white t-shirt. These were worn by models at a photoshoot standing against a relevant & colourful background. To differentiate between the six defined categories of hate crime (eg. sexuality, race, religion, etc), different backgrounds were created. For the ‘sexuality’ category, we utilised the Pride rainbow.

The pandemic hits and all staff move out of the office and begin a new way of life working from home. It is not easy as we have been used to always working in a team, collaborating on creative projects but we implement new processes to help optimise the situation. We correctly estimate a huge drop in client marketing as all companies close the doors on marketing collateral and all planned exhibitions are cancelled.

The past few months have seen Design Inc deliver on the full-scale branding project for nono, a home security and automation specialist. It’s been a labour of love providing strategy and market analysis, through full brand identity and onto the creation of all their print and digital marketing assets. We look forward to seeing the brand expand within their emerging marketplace.

Julia Girling joins us in the role of Project / Account Manager. Coming with a hugely impressive skillset in account handling solutions, processes and knowledge, she is the first new member of our team since the pandemic. Jules will be responsible for ensuring all client projects, large and small are delivered on time, on brief and on budget.

Having celebrated 25 years and further to successful negotiations towards the end of 2022, Design Inc is pleased to have become part of the Moore-Wilson group. Moore-Wilson is a strategic and successful digital marketing agency and the merger now enables Design Inc to provide enhanced digital marketing solutions covering web builds, SEO, PPC,  Hosting & Site Support.

To encourage the community to get involved with the annual Large Duck Race, Design Inc introduces a new award for the Best Designed Duck. With over 200 fantastically designed ducks to judge, our company director, Frank Norman along with the Mayor of London had their work cut out to select the winners.

Following on from Design Inc’s acquisition in 2023, Moore-Wilson expands further and acquires specialist e-commerce agency, Screen Pages.