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Category: Marketing

Subsea Expo 2017 – exhibition marketing

February 2017

“Over the past two years, the subsea sector have been hit by the worst global downturn in its history. The environment within which the UK’s subsea supply chain operates has changed and it’s changed quite dramatically. In the past, the sector could adjust, reduced costs, tightened belts on general or exhibition marketing, however this time it’s different. We need […]

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A strategic brand evolution

January 2017

A strategic brand evolution: a decade of partnership Today is a big day for our friends and client, Virtrium Ltd. Today they celebrate ten very successful years of trading and, to coincide with this milestone, they have launched their new lifecycle website. A strategic brand and new website. Produced by Design Inc, may I just […]

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Aviation press relations

July 2016

The recent launch of PermitsGlobal at EBACE included content generation for aviation press relations activity that attracted coverage in at least 15 trade media, proving that even in a ‘noisy room’ it is possible to gain effective exposure when many others are competing for the same ‘bandwidth’. Aviation press relations support for PermitsGlobal was provided […]

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EBACE launch for Djetops PermitsGlobal app

May 2016

The culmination of 9 months work for Design Inc has resulted in Djetops PermitsGlobal EBACE launch in Geneva this week. Our involvement with this exciting and new offering in the aviation flight management sector has been very broad. Starting with a comprehensive marketing communications plan – and continuing to include brand mission, values and tone […]

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A piece about sponsorship marketing

March 2016

Sponsorship: the ​act of ​providing ​money for a person or an ​activity in ​exchange for ​advertising or promotion. Still one of the fastest growing forms of marketing in the UK, sponsorship, when done well, offers significant opportunities for distinct marketing and competitive advantages. Many marketers will tell you that sponsorship should not be confused with […]

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Helicopter Marketing

September 2015

Design Inc are specialists in aviation and helicopter marketing. We have recently updated the ‘innovation’ advert in our ‘Think’ campaign series to feature the newly named H160 – the first of the H-Generation – for Airbus Helicopters to use to support their presence at the major London Show and highlight in the helicopter marketing calendar. The […]

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Award winning venue marketing agency

May 2015

We’ve joined the Bloomsbury Set! Design Inc is pleased to announce our appointment by 12 Bloomsbury Square as provider of venue marketing agency services. 12 Bloomsbury Square is owned and operated by the Chartered Institute of Arbitrators (CIArb). CIArb is the global champion for alternative dispute resolution and its practitioners. The high quality meeting space […]

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Joined-up marketing campaigns

April 2015

Joined-up marketing campaigns: April is upon us and Easter is approaching fast – it seems only yesterday that we were sending Christmas Greetings! It is already a quarter past 2015! Along with a quick news round up we wanted to take the opportunity to say Happy Easter to all our clients and suppliers. A big […]

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Marketing communications planning

December 2014

The year end is fast approaching and you are probably doing your marketing communications planning. At Design Inc, we are an integrated agency and so provide clients with joined-up marketing and design services. This approach helps our clients with marketing communications planning and budget allocation. Briefing a single agency to produce an integrated campaign will […]

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Exhibition promotion planning

October 2014

Design Inc has recently supported long standing private aviation marketing client Vertis, helping with their exhibition promotion planning: before, during and after the NBAA private aviation show taking place in Orlando this week. Our exhibition promotion planning support fincluded the creation of a specially branded lucky usb ‘key’, a promotional microsite and brochure. The promotion was […]

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Branded company presentations

October 2014

Branded company presentations – The point of power Ever spent time organising your branded company presentations or credentials only to always end up reorganising them to tailor them to a particular prospect or proposal? Of course, we all have. But, here’s a question. Do you opt for a broad ranging deck of company presentation slides […]

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Helitech International exhibition: aerospace marketing

September 2014

Helitech International exhibition marketing, aerospace marketing Aerospace marketing specialists, Design Inc have been supporting long term client Airbus Helicopters in the run-up to Europe’s main Helicopter showcase. Our genre challenging advertising is being used to brand the escalators and hall entrance. The design execution being based on the air ambulance thread of the global campaign. […]

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‘Airbus’ marketing!

July 2014

Airbus marketing is one of the key services provided by Design Inc to clients Airbus Helicopters at the Farnborough Airshow. You will also see our national resiliance ‘Think Law Enforcement’ Airbus Helicopters advert in the show edition of Flight International. The Trade Show at FIA 2014 began yesterday – and, just in case we needed […]

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Meeting venue marketing

July 2014

As creative specialists in hospitality and meeting venue marketing, we look forward to next week’s The Meetings Show, taking place at Olympia. We’ll be there of course – several of our venue clients will be exhibiting. We are looking forward to catching up with old friends and meeting newbies in the industry. We look especially look […]

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Moving images. Video brochures.

June 2014

    Did you know, video brochures can truly move your audience – target their hearts and minds and compel them to act or gain an emotional connect with your brand. Here is a special preview of a new video brochure we have created for Cargiant and used as a direct mail piece for their customers. This […]

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Go faster stripes – motorsport sponsorship marketing

May 2014

Design Inc is about to makes its debut in motorsport sponsorship marketing by today announcing a commitment to supporting Andrew Caird, a talented driver and hotly tipped competitor in the 2014 BRSCC Mazda Championships. The MX5 new race car livery including the Design Inc logo in pride of place on the wheel arches brings another […]

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Sponsorship marketing – a winning team!

May 2014

A word on sponsorship marketing. Design Inc are a full-service agency, this means we provide a multi-angled approach to our clients communications and marketing goals. This may include branding, advertising, web services and literature development. However it does not end there. Strategic PR services are also at the heart of our offering. To deliver PR […]

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Aviation marketing specialists embrace EBACE

April 2014

As aviation marketing specialists, the team at Design Inc are ready for the business aviation world landing in Europe in a few weeks time. Brace yourself for EBACE May 20-22 2014 With over 460 exhibitors and thousands of delegates converging at EBACE, this show really is a case of all the right people being in […]

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Intelligent Aviation Marketing

February 2014

Design Inc are specialists in aviation marketing, Since August last year we been supporting our key aviation marketing client Gama Aviation through their major global rebranding roll-out. This has meant working with the new ‘Intelligent Aviation Since 1983’ brand guidelines to create the graphic design and content writing for a new ‘signature’ corporate brochure as well […]

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Design Inc wins two venue direct marketing campaign Awards

October 2012

Venue marketing specialist, Design Incorporated would like to congratulate longstanding clients One Great George Street on the winning of 2 new 21012 Gold MIMA Awards, Best direct marketing campaigns and Best Digital Marketing Campaign. The Awards Dinner held last night at The Brewery revealed a second gold winning year in the category for One Great […]

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Square Meal 2011- The Venue & Event Marketing Show

September 2011

I can’t believe it is almost a year since the last Square Meal Show. It’s been another very interesting year for the venue & event marketing industry both good and bad. I will be catching up with some old and new faces as well finding out about the latest news and future developments within the […]

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Email Marketing Strategy for Loyalty

June 2011

A good email marketing strategy arrives in many forms. From the simplistic, single message announcement through to strategic eNewsletters providing interesting and relevant industry messages to its targeted audience. Over the years, the rise and rise of the spam email and subsequent spam filters has led marketers to up their game in order to get […]

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Extending the Digital Remit of the CAP Code

February 2011

1. The Purpose of this Document i. From 1 March 2011, the Advertising Standards Authority (ASA) will regulate advertisers’ own marketing communications on their own websites and in other non-paid-for space online under their control. ii. The extension of remit poses operational challenges for the ASA and the Committee of Advertising Practice, the body that […]

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Making Email and Direct Marketing Campaigns Work

August 2010

Did you know that by using the latest data technologies you can improve the response rate of your direct mail campaigns  by 300% and cut the associated creative costs by 50%? You too can benefit from innovative and targeted direct marketing campaigns for realistic costs it’s just a case of knowing how. Getting the most […]

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Olympic marketing – be careful what you say!

March 2010

With 850 days to go til the opening ceremony of the 2012 Olympics, many companies have planned their marketing and advertising strategies. The closer we get to the event, we will inevitably see more and more advertising by brands and companies hoping to associate themselves with such a sensational & prestigious event. But businesses should […]

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