Wise counsel

Design Inc is a creative branding agency and we build brand identities for legal & professional firms that are unique, iconic and distinctive. Whether it’s a brand refresh, or creating a new identity from scratch, we deliver brands that provide a positive, lasting impression.

Design Inc support many client in these sectors in their participation in exhibitions, conferences and awards… We can help manage the whole process from the planning stage, right through to running the event and carrying out the post-event evaluation. Online and PR activities may be used in combination to attract your audience to your stand. Design Inc offer a range of event marketing solutions to make your investment in exhibiting or holding your own event a success.

When it comes to taking the brand online, selection of the right imagery and structuring the content in a user friendly way, so the website reflects the core essence of the brand and is tailored to the audience. We are experienced in designing engaging team profile pages to highlight key information on partners’ qualifications, case history and areas of specialism.

Common requirements of projects in the sector include design of fully responsive template design and CMS upgrades, to ensure that the front end UX on mobile and desktop and back end serve user accessibility of content to best effect. There is a need for clear call to actions (CTAs) as with all marketing sites and robust integration with CRMs enables the tracking of enquiries.

Clients in the sector have benefited from the following:

• Branding
• Literature
• Advertising
• Exhibition stands and event support
• Web builds with hosting services
• Search marketing

Unique brand imagery

Brands active in the legal and professional services sectors require relevant high quality (and if the project scope allows) bespoke imagery befitting the work that they do, the authority that they command to reflect and differentiate their brand.

With our creative skills and insight in this area, we are able to conceive and design targeted and effective marketing materials that reflect the unique individual essence of your practice.

Content is king

In the Legal and Professional Services sectors we typically find that our clients require large volumes of great content, whether for printed collateral such as brochures, legal reports and case studies or for their website.

Using specialist legal copywriters, content editors and transcriptors as part of our team, we are also able to help with the creation of focused copy.

Engaging service & professional content

We understand that the trusted legal professionals and the services that they provide are the most important asset of every law firm. Based on this evidence, we endeavour to build websites that showcase firms’ legal teams with tailored staff profile pages designed to highlight key information on key people’s qualifications, case history experience and areas of specialism. We work with a number of specialist writers and content editors who can provide compelling content here.

Search engine success

We have a strong track-record of improving search engine rankings for our clients in the legal and professional services sectors, resulting in increased volumes of relevant enquiries through deep keyword research applied to content which then leads to highly-targeted traffic being driven to their landing pages and other key areas of their sites. We can also manage PPC campaigns, again based on keyword research and provide social media planning and content too for a joined-up approach.