Category: Commercial Thoughts
Season’s Greetings from Design Incorporated
December 2018
We would like to take this opportunity to say Season’s Greetings and to give a very big thank you to all our valued clients, both longstanding and those who came on board in 2018. Best wishes from everyone at Design Incorporated. We look forward to working with you again in the New Year. Looking for […]
Read more30 Days Until GDPR
April 2018
In the film Brewster’s Millions, Richard Pryor had just 30 days to spend $30million but, can you get your data GDPR compliant in that time? In 30 days from today, the new GDPR rules come into effect. After that, you will not be able to send marketing to your prospects without their consent. For help in […]
Read more40 Days Until GDPR
April 2018
In 2018 it took just 40 days for four men to cross the Atlantic in a pedalo but, can you get your data GDPR compliant in that time? In 40 days from today, the new GDPR rules come into effect. After that, you will not be able to send marketing to your prospects without their consent. […]
Read more50 days until GDPR
April 2018
In 2015 James Lawrence completed 50 ironman triathlons but, can you get your data GDPR compliant in that time? In 50 days from today, the new GDPR rules come into effect. After that, you will not be able to send marketing to your prospects without their consent. For help in gaining consent from your own clients […]
Read moreAlways judge a book by its cover!
March 2018
In the world of creative marketing, a book, brochure or magazine’s front cover design is king. “Never judge a book by its cover” so the saying goes. But the truth is the opposite – the consumer always makes a judgement of the publication from its first glance. Purchasing and selection decisions are made or broken by […]
Read more60 days until GDPR
March 2018
Ed Staffford survived 60 days on a desert island with nothing but a camera but, can you get your data GDPR compliant in that time? In 60 days from today, the new GDPR rules come into effect. After that, you will not be able to send marketing to your prospects without their consent. For help in […]
Read more70 days until GDPR
March 2018
It took Columbus just 70 days to voyage to the Americas in 1492 but, can you get your data GDPR compliant in that time? In 70 days from today, the new GDPR rules come into effect. After that, you will not be able to send marketing to your prospects without their consent. For help in gaining […]
Read more80 days to GDPR!
March 2018
You can easily get around the world in 80 days…..but can you get your data GDPR compliant in that time? In 80 days from today, the new GDPR rules come into effect. For help in gaining consent from your own clients / prospects, call us now. Tidying up datalists Adding website consent forms / […]
Read moreTen very simple ways to get your clients to give consent for marketing
November 2017
The new GDPR rules are leading all companies to change their data processes and privacy policies and this is going to have a significant affect on company’s marketing activity – especially when that marketing is targeting the individual. Sending a direct mail to a company is OK but if it is addressed to an individual, […]
Read moreWhat does the GDPR mean for Global Data Protection?
October 2017
Infographic by Digital Guardian
Read moreYour Guide to Out-of-Home advertising
July 2017
Out-of-Home advertising (OOH) is a form of advertising that reaches the consumers while they are outside their homes. This advertising is focused on marketing to consumers when they are ‘on the go’ in public places, in transit, waiting (eg. waiting rooms) and/or in specific commercial locations (eg. shopping centres). And there is a very good reason why brands & […]
Read moreGlossary of Advertising Terms
July 2017
You could say that there are two types of advertising; those that work and those that don’t. However, whilst this saying may be true, the problem most companies face is how to make them work. And work well. The advertising team at Design Inc was set up to help companies to cut through the options, risks and jargon […]
Read moreHow much does a website cost?
April 2017
As Design Inc’s latest website portfolio is released, we thought it would be a good time to talk about the question we get asked most but which is one of the least simple to answer: “How much does a website cost?“. Of course, the response really should be “it depends upon what you actually want!” but the problem here is […]
Read moreIn Flanders fields
November 2016
In Flanders fields the poppies blow Between the crosses, row on row, That mark our place; and in the sky The larks, still bravely singing, fly Scarce heard amid the guns below. We are the Dead. Short days ago We lived, felt dawn, saw sunset glow, Loved and were loved, and now we lie […]
Read moreThe Art of Magazine Publishing
June 2016
Company magazine publishing & newsletter design is now multi-channel, multi-media and multi-platform. Corporate publishing is definitely on the up. It’s a great way to keep your customers, employees and stakeholders engaged. Encouraging a sense of community,continuity and advocacy through relevant content – is king. And, once created, content can be designed, published, fed, downloaded, streamed or accessed […]
Read moreAttracting a strong creative team
April 2016
For the past ten years or so, Design Inc have asked each and every member of their creative team to bring back a magnet from any holiday or trip they take and to try to build up a creative picture of success. Everyone who has ever worked for Design Inc has been fully committed to this fun cause and, over the […]
Read moreIconic advertising
March 2016
Design Incorporated is pleased with our latest iconic advertising campaign. This time forTAG Farnborough Airport. The award winning and architecturally stunning facilities have been recently further enhanced with the addition of new lounges and crew facilities. The best has just got better as they say! We have also been designing a new users’ Terminal Guide […]
Read moreA piece about sponsorship marketing
March 2016
Sponsorship: the act of providing money for a person or an activity in exchange for advertising or promotion. Still one of the fastest growing forms of marketing in the UK, sponsorship, when done well, offers significant opportunities for distinct marketing and competitive advantages. Many marketers will tell you that sponsorship should not be confused with […]
Read moreIs dissecting the branding process the holy grail of design?
March 2016
When pitching for a company’s branding project, we are always asked what the branding process is to achieve the finished brand. And, this is a fair question. Clients need to understand that we do not just create pretty images/logos/styling just for the sake of it. There is always reason behind the branding process. However, explaining that creative process […]
Read moreBranding refresh for 2016?
December 2015
Who else needs a branding refresh for 2016? Can you believe it, Christmas and the year end is fast approaching and you may already be doing your preliminary preparation for new branding in 2016? At Design Inc, we are an integrated agency and so provide clients with joined-up marketing, branding and design services. This connected approach […]
Read moreThe World’s Most Prestigious Conference Venue
September 2015
Design Inc are venue marketing specialists and are always pleased for any company who wins an award. But even more so when that company is one of our own clients. On Friday 18th September, One Great George Street scooped ‘The World’s Most Prestigious Conference Venue’ award beating fellow finalists The Savoy and Dubai’s Burj Al […]
Read moreBattle of Britain 75th Anniversary
September 2015
…this was their finest hour. Seventy five years on from September 15th 1940, Battle of Britain Day 2015. Design Inc would like to salute the heroic efforts of the ‘few’ in repelling the German Luftwaffe attacks, acts that inspired the affecting words from Winston Churchill that instill so much pride and have become such a […]
Read moreCreating brand characters as digital assets
May 2015
Question: What has a meerkat, a robot, a bunny, a knitted monkey and a couple of retro 70s runners got in common? The answer is that they are all company mascots or, rather, brand ambassadors. In this case, for Compare the Market, Confused.com?, Duracell, PG Tips and 118 118 respectively. These ‘characters’ are not a […]
Read moreOptimised hosting environments
April 2015
Design Inc is always looking to improve the hosting environment provided for customers. Since the start of 2015 we have implemented and deployed a new hosting infrastructure for all customers hosted on our infrastructure. Our hosting environment has always been best of breed, providing high up time by using a virtualised clustered approach – driven […]
Read moreMarketing communications planning
December 2014
The year end is fast approaching and you are probably doing your marketing communications planning. At Design Inc, we are an integrated agency and so provide clients with joined-up marketing and design services. This approach helps our clients with marketing communications planning and budget allocation. Briefing a single agency to produce an integrated campaign will […]
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