With the world of advertising changing at a rapid pace, it's difficult to keep up with the latest terms. So, please find our comprehensive list of advertising terms.

The post COVID19 world is no place for the printed business card. Gone are the days of handing over a germ-ridden card along with your handshake.

Whether you call it a Brand Book, a Style Guide or a Brand Guide, the brand guidelines document is an essential tool for establishing brand identity. Here we look into…

InDesign's In5 has opened up a world of exciting possibilities for digital magazines. Now magazines can be transformed into dynamic web and mobile experiences rather than simply a boring, static…

Social proof such as the client testimonial is an essential part of your digital marketing. They provide credibility, establish trust and influence the purchasing decision.

Mobile marketing currently leads the way in digital advertising. And with no signs to ever slow down, can you afford not to include mobile within your marketing mix?

Since people cannot interact with their clients and prospects in person, social media has rapidly earned the marketing crown during lockdown.

Now is a crucial time to engage with your customers and promote your company's services. But you'll need to be creative with your marketing during lockdown.