Brand Naming

Business as usual

During this period of lockdown, Design Inc are continuing to work 5 days a week and all the team are set up to work on creative & digital projects from home providing the same high levels of service and quality as ever.

If you have a creative, digital or marketing project that you would like to discuss, please contact us on: 01784 410380
However, should you wish to contact a Director directly, please use the following:

General & Accounts
01784 410 380
kelly.halford@designinc.co.uk

Frank Norman
07903 419706
frank.norman@designinc.co.uk

Daniel Gilbert
07976 432173
daniel.gilbert@designinc.co.uk

Brand Naming

What is your company, product, or service brand to be called? What will the name say about what you do – and more importantly how you do it. A brand naming strategy will set you on the right path.

REVS packaging design by branding agency, Design Inc
Naming your company or product

Brand Naming, Staines-upon-Thames

When you are planning on naming your company or naming a product, any good brand naming agency will tell you to start with a ‘blank sheet of paper’ from which, let’s say 360 degrees of potential directions could be travelled. Using our proven and structured approach to these projects, we will identify the most likely directions that will lead to finding the solution.

This process is key to the effectiveness of the project and will be informed by a combination of research, client information and our not inconsiderable experience in this work.

View our Branding portfolio
Creating the shortlist

Creating the shortlist

As an established branding agency, we would want to have an initial conversation to understand the values of your brand, after which we can establish and share a naming brief. This leads to brainstorming sessions following which we can narrow down the creative paths towards a naming long list and then, to a shortlist, each accompanied with a supporting rationale.

In naming your company (or naming a product), the USP, the marketing brief, the landscape of the sector, the key competitors may all be relevant in helping narrow the focus. Client preference may lead towards an invented word for example, or an acronym, or a word which alludes to the way the service is delivered. What the company’s service or product actually is and how it benefits users can be conveyed in supporting messages.

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Get in touch

Design Inc is a brand naming agency. To discuss your own brand naming strategy, please contact us now.