Understanding the objectives of the campaign will help shape the budget. However, it is also the case that the budget helps shape the direction of the campaign.
A higher budget allows bigger impact, increased audience and higher response rates. After all, an advertising slot on TV will cost much more than a print advert in a local paper. But, if you are not targeting the right audience, your money is wasted.
Design Inc can help create your media planning schedule and provide media options to suit your objectives and budgets.
Local newspapers, national magazines, billboards, TV, radio, social media. Exhibitions, airports, train stations, bus stops, supermarkets, garage forecourts. The placement options for your advertising campaign are many and it can be a confusing project in itself.
Design Inc is not a dedicated media planning agency but we work closely with a network of specialist media planning and buying agencies, such as Transport Media, to ensure you do not have to.
Get in touch
Design Inc is a full-service agency based in Surrey, UK. To discuss media planning and buying for your own advertising, please contact us now.