Research indicates that 72% of people prefer to receive promotional content through email, compared to 17% who prefer social media. Not only that, but a message is 5 times more likely to be seen if it appears in your inbox rather than a post on a Facebook or Twitter feed.
Moreover, the average order value has been estimated to be at least three times higher than that of social media.
eShots come in all shapes and sizes; from single messages, discount offers, event invitations (email drives 79% of all webinar registrations), customer loyalty, through to multi-article eNewsletters and eBulletins.
And, as for your audience, you are in control of who you want to communicate with, whether that be customers, subscribers or a bought-in GDPR-compliant data list of tens of thousands.