Brand Voice

Brand Voice

Getting your brand message heard is more crucial than ever. But, not all brands need to shout loud. Establishing a voice that is unique to your brand is a core stage of the branding process.

Surrey Police recruitment ad campaign

It’s only words. Or is it?

Our copywriting will give your brand a unique voice attracting, informing and engaging your customers, clients, employees and stakeholders. From a meaningful and differentiated single word new company name to a creative strapline through to the thousands of words it is said a picture can paint.

Whether you’re defining or refining your brand voice, we’ll work with you to make every word count. It’s as simple as A B C.

View our Branding portfolio
Public relations
  1. Brand strategyPinpoint your positioning
    Defining your brand proposition and its positioning. Together we’ll work out what to call you, your product or service. How to communicate what you do and how you do it differently and where it fits in the market.
  2. Tone of voice – Persuade with personality
    How you say things is just as important as what you say. We’ll build a TOV guide and message hierarchy to guide the language you speak across all your brand touchpoints.
  3. Brand copy – Navigate the narrative
    Your point of difference and benefits need tangible evidence to bring relevance & engagement to your channels. We’ll ensure your written content informs, inspires and remains aligned with your strategy.
Media planning and buying

Whether naming, defining or articulating your brand, marketing your product, service, communicating your news or reporting your performance – the choice of words can make a world of difference.

Defining and distilling brand values, vision or purpose, creating tone of voice and personality, writing straplines and descriptors and prioritising targeted and tangible benefit messages, our writing teams will make your copy standout, cut-through and inspire.

In addition to our in-house marketers, brand consultants, writers and editors, we work with trusted sector specialists in niche areas including technical, IT, healthcare/pharma, legal and financial. Our art directors team with our designers to create award-winning ad campaign copy, we write social media posts, press releases, interviews, articles and white papers.
Many of our clients use our full service and more still have entrusted us with the creation and oversight of all their written assets including those for external and internal audiences such as employee handbooks, training materials, future roadmap presentations and executives’ speeches.

Our copywriting services includes:

  • Naming companies, products and services
  • Proposition & positioning statements
  • Straplines and descriptors
  • Brand language – values, vision and purpose
  • Tone of voice (TOV)
  • USPs, benefits and messaging
  • Advertising headlines, body copy and CTAs
  • Promotional campaigns like affiliate marketing
  • Social media
  • Long copy – content creation
  • Press and public relations