Whatever your message, digital asset or audience, creating targeted content is key within the digital marketing mix.
Of course, not all content needs to be written, you may want to create videos for YouTube or imagery for Instagram. What is important is that your digital content needs to be relevant for your audience.
Moreover, with the web awash with a huge amount of content even great content can appear lost. To make your content rise above the noise, it’ crucial that it is created to be unique, compelling and relevant.
As well as raising brand awareness, building trust and credibility, your content is a major influencing factor for SEO, attracting relevant & targeted visitors to your site, engaging with them once they are there and pushing them to make an enquiry.
Great, optimised and relevant content can really make or break a website’s overall performance.