Users and employees alike will rally to the flag. A well-designed, meaningful, symbolic, defined and differentiated brand identity can be a valuable business asset.
Users connect with brands with head and heart and the most memorable brands usually combine a strong appeal to both. Effective brand identity development usually creates well differentiated identities. Others may follow, these are ‘me too’ brands. They are not uncommon.
In designing brand identity, we help you define or redefine your company brand values, proposition and personality. This may include researched and tested subtle or evolutionary development of existing brands for new audiences and new media. It may be the conceptual birth of new brands as well as the extension and articulation of brands into new markets and territories.
The need for designing brand identity may be required due to corporate or commercial change. Organisations evolve. It’s natural that your existing identity design may no longer communicate your purpose or proposition. Of course you may be bringing an entirely new offering to your existing niche market or communicating with a wider audience.
As with naming, when creating a brand identity, the ‘360 degree’ clean sheet will be narrowed down through informed insight to the optimised potential design avenues identified for development.
Our identity design & development process will include the shortlisting of areas for potential creative development. Based on the brand’s point of difference, values, proposition – all of which will contribute to the required personality. This all takes place before we put pen to paper or finger to mouse.
Within the process of creating a brand identity, our conceptual team will then spend time drawing quick scamps to share with the directors for discussion and consideration. This ensures the best is made of youth and experience in the creative process. At Design Inc, the strategic and client management teams are also involved internally at this point as this ensures that the shortlisted concepts selected for presentation to the client are on brief.