Brand Identity

Business as usual

During this period of lockdown, Design Inc are continuing to work 5 days a week and all the team are set up to work on creative & digital projects from home providing the same high levels of service and quality as ever.

If you have a creative, digital or marketing project that you would like to discuss, please contact us on: 01784 410380
However, should you wish to contact a Director directly, please use the following:

General & Accounts
01784 410 380
kelly.halford@designinc.co.uk

Frank Norman
07903 419706
frank.norman@designinc.co.uk

Daniel Gilbert
07976 432173
daniel.gilbert@designinc.co.uk

Brand Identity

Users and employees alike will rally to the flag. A well-designed, meaningful, symbolic, defined and differentiated brand identity can be a valuable business asset.

Company branding - one of the creative agency services provided by Design Inc
ION brand identity

Brand Design, Staines-upon-Thames

Users connect with brands with head and heart and the most memorable brands usually combine a strong appeal to both. Effective brand identity development usually creates well differentiated identities. Others may follow, these are ‘me too’ brands. They are not uncommon.

In designing brand identity, we help you define or redefine your company brand values, proposition and personality. This may include researched and tested subtle or evolutionary development of existing brands for new audiences and new media. It may be the conceptual birth of new brands as well as the extension and articulation of brands into new markets and territories.

View our Branding portfolio

Brand identity guidelines
Brand concept development

Concept development

The need for designing brand identity may be required due to corporate or commercial change. Organisations evolve. It’s natural that your existing identity design may no longer communicate your purpose or proposition. Of course you may be bringing an entirely new offering to your existing niche market or communicating with a wider audience.

As with naming, when creating a brand identity, the ‘360 degree’ clean sheet will be narrowed down through informed insight to the optimised potential design avenues identified for development.

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Bringing the brand identity to life

Bringing the brand identity to life

Our identity design & development process will include the shortlisting of areas for potential creative development. Based on the brand’s point of difference, values, proposition – all of which will contribute to the required personality. This all takes place before we put pen to paper or finger to mouse.

Within the process of creating a brand identity, our conceptual team will then spend time drawing quick scamps to share with the directors for discussion and consideration. This ensures the best is made of youth and experience in the creative process. At Design Inc, the strategic and client management teams are also involved internally at this point as this ensures that the shortlisted concepts selected for presentation to the client are on brief.

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Get in touch

Design Inc is a branding agency based in Surrey, UK. To discuss the development of your own brand identity / logo, please contact us now.