Get on board

We work with OEMs and service companies, ranging from International corporates to new market entrants with digitally enabled business models. Our clients include: high-end, luxury lifestyle boutiques, infrastructure, new propulsion and Net zero initiatives.

In Business aviation and jet charter, our experience is truly second to none. We have branded and marketed operators, sales and charter brokers, crewing and catering, training and safety providers MROs and FBOs.

Our deep connection to business aviation means the industry’s marketing calendar, including the global air show and event itinerary is hardwired into our planning and project management approach.

Clients in the sector have benefited from the following:

• Marketing strategy
• Branding
• Advertising
• Experiential
• Websites & apps
• Digital marketing

Getting business off the ground

We work closely with SMEs and start-ups so their marketing planning to ensure that the investment matched the opportunity and budgets are prioritised across geographic and market sub sectors. This includes using research and insight to develop tangible benefit messaging that aligns with the business plan, distilling the USPs and single minded proposition. We can help lay out the stall and of course develop a look and feel for the brand to underpin the marketing. We can also provide activation and oversight including regular reporting on ROA according to agreed KPIs.
Smaller clients may not have a marketing team and as such we act as their contracted-out marketing department. With larger clients we may receive a comprehensive brief for our work, but with many smaller clients we work with the principals to develop the strategic brief before moving forward with the creative work. Marketing plan content can be tailored to reflect priorities, internal resources and overall budget.

Publishing and print

Over the many years working in the sector we have used print design to give creative standout, to make recipients feel special and to add weight to reports. These projects have ranged from bespoke calendars, to ‘coffee table book’ quality brochures for business jets and helicopters to a Market Forecast report published annually.

Exclusive event invites using tactile printing techniques and special materials still provide effective points of difference in busy markets. Digital printing and personalizing now enables short runs of these ‘high-perceived-value’ designs to be relatively cost-effective and yet highly memorable when received. Several clients have asked us to produce company histories to mark milestone anniversaries, reposition or help dress a brand for sale. Working with research, copywriter and production partners, we can provide a total solution for these flagship publications.

Memorable experiences

Exhibitions, conferences and events have bounced back since the pandemic lockdown where they were either cancelled, postponed or went online.

For many years now we have supported clients’ experiential marketing – both on the ground and vitally between shows to keep a dialogue with their prospect and user communities. Our 3d design, graphics, AV and incentive work ranging from local community outreach to recruitment roadshows and major trade fairs.

We can provide everything from pop-up banners, portable space frame structures to shell scheme treatments, expansive space-only architecture and pavilion design with project management, build, CRM and delegate services/hospitality through our associates. Planning for a successful events calendar requires a combination of insight, venue and logistics knowledge as well an overall strategy for energy use and a target for what percentage of the made or built components may be reused, stored repurposed with a life cycle approach to sustainable design.

Outstanding advertising

Our advertising experience for the aerospace and aviation sectors include global genre challenging corporate and mission marketing campaigns for Airbus, to brand relaunch awareness and new business aircraft model launch campaigns for Bombardier. Both of these with media planning and buying by partner specialists.

These campaigns were also taken online with static and animated treatments. TAG Aviation and TAG Farnborough Airport have been long term clients with annually updated print and digital campaigns for the award – winning FBO and as well as Charter and Training services. The achievement of cut-through with these campaigns has been recorded by respected sector media such as Flight International magazine whose research noted that the Airbus helicopters campaign recorded the highest recall among those surveyed. Our work also includes inventory adverts for fixed-wing and rotary aircraft resellers and campaigns to promote providers such as flight support, software, catering and training.

Best practice digital assets

We have provided a diverse range of digital assets for the sector – from a reliable and secure hosting solution for the UK air traffic control provider NATS to high end boutique sites for small luxury lifestyle brokers and everything in between. We have defined and but inventory sites for sales of pre-owned aircraft with rich media content for the marketing of each airframe including image galleries, video flythroughs, day and night configuration floorplans and sophisticated search within site tools.

We have built sites for leading FBO Farnborough Airport, reflecting the fully digital engagement plans for travellers and service providers. Our app design and building logbook includes a multi-functional app for a charter operator including secure transactional features and a front-end app for a flight service provider offering traditional landing and overflight permit application services.

These sites have been supported in many cases by search engine optimisation based on keyword research to inform organic and PPC digital marketing as well as secure high speed hosting and support.