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Category: Automotive

Automotive lubricant retail branding

February 2018

Automotive lubricant retail branding.   International bunker oil company, Prima Marine approached Design Incorporated for support with a new strategic automotive lubricant retail branding project launching into the Asian market. The scope of the project was to include a full brand identity (naming, logotype and identity development) as well as packaging design and POS collateral. The […]

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Designing a Coffee Table Book for Cargiant

August 2016

                Of all brochure design projects, designing a coffee table book is the most interesting. Especially if it is for the World’s largest car dealership! Think of a car dealership and what do you think of? Whatever it is, it is nothing compared to what you find upon […]

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Creating a classic advertising campaign

March 2016

Creating a classic advertising campaign is something all advertising agencies aspire to. Yet, for Design Inc, this took on a whole new meaning recently. The past few years have seen Design Inc deliver a number of creative projects for a wide range of financial services companies. So when logbook loan company, Varooma contacted us in February […]

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A piece about sponsorship marketing

March 2016

Sponsorship: the ​act of ​providing ​money for a person or an ​activity in ​exchange for ​advertising or promotion. Still one of the fastest growing forms of marketing in the UK, sponsorship, when done well, offers significant opportunities for distinct marketing and competitive advantages. Many marketers will tell you that sponsorship should not be confused with […]

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Finishing his debut season on a high and looking forward to 2015

October 2014

Design Inc sponsored Mazda racer Andrew Caird took home not just one but two trophies in the final rounds of the 2014 British Racing and Sports Car Club’s MX-5 Championship. Andrew claimed a second and a fourth in two of his three races at the notoriously challenging Donington Park circuit in Leicestershire. He was delighted […]

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Our motorsport sponsorship – Brands Hatch report

October 2014

Design Inc sponsored rookie racer Andrew Caird had a weekend of ups and downs when he competed in one of the UK’s most popular race series at the iconic Brands Hatch circuit in Kent. In his short but eventful racing career, Andrew has quickly discovered that driver skill is only part of the equation;  both […]

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Moving images. Video brochures.

June 2014

    Did you know, video brochures can truly move your audience – target their hearts and minds and compel them to act or gain an emotional connect with your brand. Here is a special preview of a new video brochure we have created for Cargiant and used as a direct mail piece for their customers. This […]

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Go faster stripes – motorsport sponsorship marketing

May 2014

Design Inc is about to makes its debut in motorsport sponsorship marketing by today announcing a commitment to supporting Andrew Caird, a talented driver and hotly tipped competitor in the 2014 BRSCC Mazda Championships. The MX5 new race car livery including the Design Inc logo in pride of place on the wheel arches brings another […]

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Clarity, Cut, Carat and Champions

December 2013

Author: Frank Norman. I shook his hand. He smiled, thanked me for my kind words and then was subsequently mobbed by a crowd of adoring fans. The man whose hand I just shook was 2010, 2011, 2012 and newly-crowned 2013 F1 champion, Sebastian Vettel.  And, that handshake made my night. It was last Sunday evening, […]

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