Giving you voice

We have worked extensively with membership and subscription organisations providing membership marketing to many.

As a full service advertising agency, we ensure the strategy, creativity and messaging of your membership recruitment advertising campaigns are compelling, relevant & engaging – all of which will enable you to achieve your objectives and targets. Whether you’re looking to attract new member or to sell more products or services to existing members or raise brand awareness, a great advertising campaign is invaluable.

Many membership organisations publish magazines and reports. GUH News (formerly Subsea UK News) is a trade magazine published on behalf of the Global Underwater Hub, the membership and trade body for the UK’s underwater sectors. 2024 sees fifteen continuous ears of Design Inc’s involvement of this publication.

Some membership organisations run their own sector event and in 2024 for the eighteenth year running (bar the Covid years), Design Inc has supported Global Underwater Hub (GUH) with the branding, exhibition graphics and marketing collateral for their flagship event, Subsea Expo.

When it comes to web builds for these clients the spec often include providing CRM integrations, user-centric member dashboards, advanced search functionality as well as dynamic member areas.

We can help you identify opportunities through customer marketing insights, we can optimise and enable you to efficiently manage your member UX and revenue streams.

We provide membership organisations with payment systems and also APIs that enable clients to commercialise their IP content to 3rd parties. Our search marketing consultants can help you maximise the reach of your media investment through organic, paid or analytics solutions.

Clients in the sector have benefited from the following:

• Marketing strategy
• Branding
• Advertising
• Marketing collateral
• Publishing
• Digital marketing

Contract magazine publishing

Since our beginnings, we have provided publishing services for many clients across a wide range of industry sectors. From creation to distribution, we provide a full service solution. The contract publishing team at Design Inc understand that magazine publishing requires the right mix of ingredients. Without this, you can easily find yourselves with a publication that doesn’t hit the mark, appeal to the readers or doesn’t even reach the intended readership in the first place. One of the trade magazines we publish is GUH News and Design Inc are proud to have been there from (almost) the very beginning of this publication – supporting membership organisation and trade body, Global Underwater Hub (previously known as Subsea UK) with its design & publishing.

Trade show marketing

Membership organisations sometimes organise key sector events to showcase developments, foster networking and generally generate buzz around the industry. Our client the Air Charter Association (ACA) runs ACE the Air Charter Expo. Subsea Expo ’24 is organised by Global Underwater Hub (GUH) – another long-term DI client whom we have supported with exhibition marketing since 2007. Our work here has included the Subsea Expo event branding and advertising as well as the exhibitor guide, wayfinding & conference marketing. Moreover, we are proud to have also supported the GUH with the branding and marketing of the annual Subsea Awards, which is hosted on day 2 of this event.

Advanced user functionalities

We have extensive experience in the build of content rich websites for many membership organisations worldwide, with a variety of features and functionalities that not only enhance the experience of external users, such as dynamic search boxes, interactive maps and advanced filtering, but also facilitate the bringing online of new income streams into the clients’ business model. To support the commercialisation of these additions, we are also able to implement systems for online payments and events bookings.

Organic & biddable search

Extensive experience in working on clients SEO briefs in this sector means our search marketing team have become expert in the development of digital marketing for membership organisations. Whether clients require organic, paid or analytics solutions, MW consultants can help maximise the reach of investment in marketing their online platforms

Marketing collateral

Should a campaign or project require additional strategic input, complementary design or print solutions, we are also able to provide a range of marketing materials. Our design services include the creation of brand and event identities, contemporary graphic design concepts for brochures, event programmes, AV presentations, transcripts and white papers for distribution post event and large format display and wayfinding graphics to add branding to exhibition spaces.