Rock Flow Dynamics needed a cartoon / illustration advert to appear at 20 different locations in and around Nice Airport. Overall, there were 14 different sizes and formats required (digital screens well as large format print).
RFD‘s illustration advertisement was scheduled to appear on various screens in both terminals at Nice Airport and it was agreed this would follow the illustrative style originally created by us earlier in the year.
The illustration advert was to compliment the company’s presence at an exhibition in nearby Monaco. And, due to the proximity and the fact that the product’s own values were based around Performance, Speed & Technology, it was obvious to us that the advertisement would work well with a Formula 1 theme
The design was an illustration advert featured the company’s brand characters tNav Tim and GeoJim, supporting the tNavigator-sponsored F1 team passing the waved chequered flag to win the world-famous Monaco Grand Prix
With the strapline ‘tNavigator: the winning formula, the advert promoted the fact that the product was way ahead of its competition.
The artwork had been specifically illustrated for one single portrait dimension which was to appear on multiple digital screens. However, the client had expanded this requirement to include print adverts for different dimensions.