Automotive & Motorsport

Automotive & Motorsport

Marketing that drives business

We may not be producing the latest primetime tv commercial for the new Ford family SUV, but that does not mean we don’t have a lot to offer by way of ‘below the line’ or integrated experience and a passion for supporting clients in the automotive and motorsport sectors and their supply-chain on design, advertising, promotions & POS, digital and experiential projects.

Many of our team have owned classic and performance cars and are supporters of F1, Goodwood events and hot rod drags as well as being various owners club community members. We also sponsored a locally based MX-5 team for a number of years.

Clients in the sector have benefited from the following:

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Professionally, we have worked for Autocar – European Car of the year,  The Institute for Vehicle Engineers, The Motor Show Awards, British Steel Automotive, the Ultralight Steel Auto body consortium, Tesla – when they first launched in the UK with a Lotus-derived electric sports car, Ricardo, Integral Powertrain (now Helix) and the ‘world’s largest pre-owned dealership’ Cargiant amongst others. We have also supported vehicle-related finance companies, aftermarket, paint and lubricant manufacturers as well as a leading parts search marketplace.

Our work marketing private aviation to HNWIs has also involved a number of strategic partnerships with. manufacturers of luxury and supercars and involved exclusive motorsport event hospitality in the UK and Europe. Supporting clients in the automotive and motor sport sectors has involved us building bespoke exhibition stands for product launch reveals at the Geneva Motor Show, Gaydon Car Museum and branding/ promoting the Motor Show Awards at the NEC in Birmingham.

Keeping your goals on track

Our full-service relationship for Helix – manufacturers of high-performance electric motors – included the major task of rebranding them from Integral Powertrain as they repositioned from engineers supporting race teams and supercars to volume manufacturers. Design Inc designed and developed the UX and functionality for a new ‘clean sheet’ website – optimised for SEO, maintain and host. We also provide ongoing campaign support across automotive, aerospace and marine electric motor applications on an international basis.

In addition to our in-house team of strategists, marketers, designers, developers and project managers – we work with a small team of sector specialists for PR, journalists, SM influencers and niche publishers.

Automotive & motorsport sector case studies

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Design Inc is a full-service marketing agency specialising in strategic creative communications.

DESIGN | BRANDING | ADVERTISING | PRINT
DIGITAL MARKETING | WEB | EXPERIENTIAL