Search Marketing

Search Marketing

Search engine marketing can ensure your website, product or service is easy to find by users. And this is just the beginning of the story. To be truly competitive in the search engine rankings, you will need to employ several different SEO and PPC marketing techniques. And we can help you every step of the way.

using SEO & PPC on a laptop

Keyword Research

When considering search engine marketing, whatever SEO and PPC services you utilise, the goal remains the same: to ensure your site appears higher up the search engine rankings. The first step is to fully understand the best keywords for your business.

The best keywords are not necessarily the ones you think. If you have an e-commerce site selling shoes for example, then you may think the best keyword is ‘shoes’ but you would be wrong. A UK search for the keyword ‘shoes’ brings up 8.5 billion results. Getting your website on the first page of the rankings for this keyword is impossible as there is too much competition.

When embarking upon a keyword research project, there are many things to consider but mainly:
– what is it that your company is actually offering?
– what are people really typing into the search field in Google?
– what is the competition for those searches?

Our extensive keyword research service will answer all these questions and more.

Search Engine Optimisation (SEO) content marketing

Search Engine Optimisation (SEO)

Search engine optimisation is the process of increasing the flow of organic traffic to a website through having the site rank higher on search engines. This can be done through on-page SEO (site structure, content, tags, meta description, sitemap, HTML code, etc) or off-page SEO (inbound links, etc).

The SEO process will be guided by the results of the keyword research. Content will be crafted based around specific topic areas that we will recommend. This process is the basis of any successful digital marketing strategy.

We specialise in providing you with sustainable and targeted traffic from organic search. And, alongside paid search solutions, we can create a search strategy that works perfectly for you.

Google advertising webpage on mobile phone. content marketing

Pay Per Click (PPC) Advertising & Management

Whilst it is important to have healthy organic visibility, Google Ads is Google’s paid advertising product. These are the ‘sponsored’ ads that appear at the top of your screen. You are essentially paying to jump to the top of the rankings.

You are only charged each time someone clicks on the ad and is linked through to your website, and this is why it is also known as pay Pay Per Click advertising (PPC) or Cost Per Click advertising (CPC).

Google will display your advert when target keywords are used in search. And you can tailor this based on location, device, times of the day, and days of the week. There are also other optimisations that can be selected that control how you ads are served.

PPC agency, Design Inc are here to help you set up and manage your campaigns. We bring first-class experience, best practice techniques and utilise the very latest technology to deliver real accountability and KPI/revenue growth.

SEO reporting and management

Search Marketing Analytics Dashboard & Reporting

Having an optimised website, social media accounts, or running a PPC campaign are one thing – ensuring they are consistently performing is another. That’s why analytics reporting is vital.

Companies need to know that their investment is well spent and their marketing KPIs are hitting their goals.

But Google Analytics can be a little daunting. So, Design Inc provide a monthly reporting service that not only includes key metrics provided by Google Analytics, but also data from all your other digital marketing channels such as social media, email marketing etc.

Alongside the monthly reporting, you will have a live web-based analytics dashboard to login in to at any time where you will see a highly visual holistic overview of all your channels in one place.

This marketing dashboard will be customised to suit your KPIs and online presence and give you a birds eye view like you’ve never had before.

Get in touch

Design Inc is a full-service digital marketing agency specialising in strategic creative communications.