Robust marketing planning is the foundation of a well-written marketing plan so that your brand and business objectives may be achieved. While a marketing plan contains a list of actions and KPIs, without a sound strategy, it is of little use to a business.
Marketers have a saying: “If you don’t know where you’re going, you will never know if you have got there.” A good plan will help establish the destination, the best route and the number of steps to get there.

Our marketing planning strategy follow our methodology:

Situation  Where are we now?
Objectives  Where do we want to get to?
Strategy  How are we going to get there?
Tactics  How do we plan to achieve our targets?
Actions  Who is going to do what and when?
Control  How can we measure and develop the process?