Thistle Hotels

Business as usual

During this period of lockdown, Design Inc are continuing to work 5 days a week and all the team are set up to work on creative & digital projects from home providing the same high levels of service and quality as ever.

If you have a creative, digital or marketing project that you would like to discuss, please contact us on: 01784 410380
However, should you wish to contact a Director directly, please use the following:

General & Accounts
01784 410 380
kelly.halford@designinc.co.uk

Frank Norman
07903 419706
frank.norman@designinc.co.uk

Daniel Gilbert
07976 432173
daniel.gilbert@designinc.co.uk

Thistle Hotels

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‘Commission on Top’

Thistle-Guomon hotels approached us for help in the creation of a social & business event advertising campaign.
The client’s goal way to increase footfall into their hotels through a series of incentive-led advertising.

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Thistle Guoman hotel business event advertising

Business event advertising

Venue marketing is a busy and complex marketplace. New and unusual spaces offered by a wide range of new players entering the fray and constant competition from the more established hospitality industry providers.

To retain and increase market share, hotels have been reinventing themselves to keep one step ahead of the business event requirements.

Thistle Guoman Hotels are one such chain, having invested in a wide ranging and multi-million pound series of refurbishments for their range of unique and individual hotels throughout the British Isles.

Thistle Guoman hotel email marketing

Creating the incentive

To promote the user benefits of this investment, they needed to initiate ongoing dialogue with the event booking community through standout, OOH business event advertising.

The business event adverts were scheduled to appear at rail and bus stations close to each of their key locations in the UK as well as through direct mail and in-event & room leafleting.

The underlying strategy was to initially establish the point of difference and a discount & loyalty scheme was put into place.

Thistle Guoman hotel business event advertising cup and saucer

The result

The key message was the offer a much better than standard commission rate of 12% and the business event advertising campaign featured a series of food and drink – inspired illustrations that would help to promote this message.

The advertising campaign was highly effective and depicted designs showing the desirable benefit of the extra commission. The campaign was titled ‘Commission on Top and included designs showing:
‘the cream in the coffee’,
‘the cherry on the top’
‘the
icing on the cake’

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Design Inc is a full service creative agency based in Surrey, UK. To discuss your own requirements, please contact us now.