SFL

Business as usual

During this period of lockdown, Design Inc are continuing to work 5 days a week and all the team are set up to work on creative & digital projects from home providing the same high levels of service and quality as ever.

If you have a creative, digital or marketing project that you would like to discuss, please contact us on: 01784 410380
However, should you wish to contact a Director directly, please use the following:

General & Accounts
01784 410 380
kelly.halford@designinc.co.uk

Frank Norman
07903 419706
frank.norman@designinc.co.uk

Daniel Gilbert
07976 432173
daniel.gilbert@designinc.co.uk

‘Joined Up’ 

SFL are a leading consultancy providing integrated solutions to pharma, biotech and medtech companies. They approached us to create a single large format, OOH advertisement to appear in a travelator corridor wall at Basel Airport.

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Train station OOH advertising

Location, location, location

From initial research, we found that the OOH advert would be 6m in length and would be positioned on the left hand side wall, along a long corridor that led passengers from the plane to passport control.

Moreover, with passengers moving quickly along that corridor on a travelator, we also knew that passengers would not have alot of time to take in the whole advert. It therefore needed to give most impact within a short space of time.

Our creative solution focused on a design that would provide immediate information as the passenger moved forward in the direction of their travel.

Single line drawing advert

A ‘single line drawing advert’ is one that uses an unbroken line to depict an image. Our solution for SFL used one to promote the company’s four key values:
Innovative
  Tailored
  Integrated
  Cost Effective

Each of the values were depicted as a lightbulb, threaded needle, puzzle and cash, with the unbroken line leading to the company details and brand.

The single line drawing advertising concept has since been repurposed many times for different sized advertising and the client’s website. Moreover it has most recently been animated too.

Get in touch

Design Inc is a full service creative agency based in Surrey, UK. To discuss your own requirements, please contact us now.