Retail & Ecommerce

Retail & Ecommerce

retail shopping

What’s in store for the future of retail marketing?

From corner shop to high street, superstore to mall, online to pop-up – retail is a dynamic evolving sector where customers literally vote with their feet and their finger taps. High streets have become homogenised service providers whilst groceries have gone to superstores and FMCG has gone online. Even apparel has gone to mail order thanks largely to trusted returns policies.

Artisan markets and specialist shops have seen an increase as consumers seek out more choices and variety than the main retailers can offer as they battle price wars based on passing on volume discounts. Creative branding can really provide cut-through and personality here.

Our special offer for retail clients includes a full range of services from branding, advertising, promotional and POS design to graphics, signage and interiors.

For empowering the online store, our sister company Screen Pages – leading providers of integrated e-commerce – can ensure the seamless brand experience, UX and touchpoints on retail websites ranging from well-known high street brands to high end boutiques as well as the merchandising of visitor attractions and charity/fund-raising clients.

Clients in the sector have benefited from the following:

Shaping how we shop

We have supported client from global leaders such as Cargiant – the World’s record-breaking, biggest pre-owned car dealership through to national institutions such as Historic Royal Palaces. Moreover, we have supported numerous retail start-up companies such as Bambooth – the first bamboo toothbrush approved by the Oral Health Foundation and also Fraqua – the first water bottle certified for big-gloved sports.

We have won awards for our creative advertising campaign work, many for above and below the line media channels including OOH, DM and social media advertising. Strategy, creativity and channel selection being at the core of much of our best and hardest working projects.

Retail graphics, environments and sales promotion are additional areas where our insights and joined-up approach add value in terms of consistency and management of brand or campaign assets. Trade marketing and dealership or franchise model marketing are also areas we can support the retail marketing mix.

Whatever is top of your retail marketing shopping list we are here to help set out you instore or online stall – including branding, promotion and integrated eCommerce.

Making the most of mobile trading

Mobile devices now account for over 70 percent of online visits to retail websites. However, the smaller the screen size, the larger the cart abandonment rate and therefore, despite more users using mobiles to make purchases, they are more likely to fail to complete purchases compared to desktops and tablets.

Our solutions help rectify this issue leading to significant increases in online orders. These include:

  • Mobile first approach to marketing, website and customer service
  • UX on smaller screen is key
  • Responsive interface design optimised for mobile
  • App and Progressive web application (PWA) development
  • Improve site loading speed
  • Research devices / browsers most used by your customers
  • Improve your search performance
  • Checkout default fields e.g. delivery address same as invoice
  • Offer mobile friendly payment options

Mobile apps

Apps provide more customer engagement and better conversion rates as a result. The benefits of eCommerce apps include:

  • Deliver in app and push notifications to customers
  • Engage users with on-device features such as camera etc
  • Work offline (partially)
  • Speed of loading
  • Constantly on the customers device

The challenges in developing an eCommerce app include:

  • Not a substitute for a website
  • Maintenance costs (Android and iOS)
  • Not indexed by search engines
  • Increased marketing spend
  • Changes & updates need to be submitted and approved by app stores
  • Take up memory on customers’ phones

Helping merchants expand internationally

Research shows the international markets for online trading are increasing between 25-35% annually. Seven of the of the top 10 countries for ecommerce sales growth in 2023 were in the Asia-Pacific, including the Philippines, Malaysia and Thailand.
The opportunities of overseas expansion include:

  • 24/7 Open hours
  • Find new customers in overseas markets
  • Build brand awareness
  • Low overhead cost for enlarged marketWe can help with consultancy to maximise opportunity and overcome challenges in the following areas:
    • Identifying countries & languages with most opportunities
    • Currencies/payment methods
    • Taxes and duties
    • Digital marketing
    • Fulfilment and returns infrastructure
    • Customer service and support
    • Functionality scoping & platform selection

     

Get in touch

Design Inc is a full-service marketing agency specialising in strategic creative communications.

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