Content Marketing

Content Marketing

Content marketing is an effective marketing technique of creating and distributing valuable online content (web pages, blog articles, social media posts, video, imagery, infographics, etc) to the targeted audience.

Google advertising webpage on mobile phone. content marketing

Whatever your message, digital asset or audience, creating targeted content is key within the digital marketing mix.
Of course, not all content needs to be written, you may want to create videos, imagery or infographics. What is important is that your digital content needs to be relevant for your audience.

Moreover, with the web awash with a huge amount of content even great content can appear lost. To make your content rise above the noise, it’ crucial that it is created to be unique, compelling and relevant.

As well as raising brand awareness, building trust and credibility, your content is a major influencing factor for SEO, attracting relevant & targeted visitors to your site, engaging with them once they are there and pushing them to make an enquiry.
Great, optimised and relevant content can really make or break a website’s overall performance. 

 

Search Engine Optimisation (SEO) content marketing

Whether it’s a full written article or a creative headline, an image or an infographic, a video or an animated gif – the Design Inc team provide content whatever your chosen marketing activity; websites, brochures, newsletters, eShots, social media. Whatever the content, we are here to help.
This extends into search marketing too, looking at keywords and phrases to ensure your website has more traction on search engines.

The team comprises creatives & strategists, designers, artworkers, copywriters & developers. Together we will build a content strategy that reaches your audience and educates, inspires, engages and entertains.

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Design Inc is a full-service digital marketing agency specialising in strategic creative communications.

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