The brief

Design Inc has been working with Jetcraft’s marketing team for almost a decade, rolling out its global branding & advertising – with tactile assets in print, immersive experiential and digital marketing cut-through.

As brand guardians, we have developed imagery, assets and guidelines for all communications. We have designed the respected Jetcraft Market Forecast report for Pre-owned Jets for many years. We’ve recently reactivated the brand under the new mantra of ‘Aircraft Sales at the Speed of Life’ with the addition of new messaging, lifestyle and business imagery, we have integrated the standout brand ‘vapours’ graphics inspired by the logo world device in static and animated imagery formats.

The outcome

Design Inc responded with a refined visual identity implementation centered on clarity, confidence, and sophistication. A streamlined logo, updated typography, and a restrained color palette conveyed professionalism and global consistency. The design system was flexible enough to work across Jetcraft’s international offices while maintaining a unified brand presence. Overall, Design Inc.’s work demonstrates how thoughtful design can transform not just how a company looks, but how it operates and connects with its audience.