Savback Helicopters Rebrand and Website

The brief

Savback Helicopters is a leading, independent Sweden-based helicopter business providing independent aircraft sales strategies, services & solutions. Since 1990 the company has sold over 900 helicopters and gained an enviable reputation.

Embarking on an independent journey after many years as a distributor for a single helicopter OEM, Savback approached us to overhaul their brand platform. The Scandinavian helicopter provider needed a differentiated new brand as they relaunched the company as an independent business, unrelated to a single major aircraft manufacturer.

Savback aviation service icons representing helicopter solutions and global operations

Savback emblem on geometric grid background modern aviation branding design

Savback helicopter sales website homepage showcasing aviation solutions and services

Luxury helicopter lifestyle experience with passengers boarding private helicopter

Savback helicopter categories new pre-owned and ultralight helicopters display

Savback mobile website design showing helicopter sales and aviation solutions

Helicopter flying over alpine mountains aerial transport aviation landscape

The approach

We began by consolidating the wordmark typography and supporting it with brand identity assets that portray the business as a major player in the rotorcraft sector whilst the rest of the brand assets were designed to create a new individual look for Savback. The color palette, pattern and other elements, were created to forge a robust brand identity for Savback that would become recognizable in time and sit comfortably across all mission markets from luxury, across parapublic to military. A new strapline ‘A breath of fresh air’ representing an independent, transparent approach was inspired by the Swedish mountain air.

Bell 505 helicopter product page with specifications and performance details

Savback helicopter sales brochure design with modern aviation branding

Helicopter flying over coastal cliffs scenic aerial aviation photography

Person approaching red helicopter in desert landscape aviation adventure concept

The outcome

With a simplified, unique wordmark, a new brand and website now including mission sections, eVTOL and a pre-owned marketplace inventory, Savback can leverage its decades of helicopter product development and marketing experience. This includes supporting a range of existing major OEMs and disruptive technology-based entries in drone and urban mobility sectors. The agile company is now free to collaborate independently with different strategic partners and ideally positioned to capitalize on key regional opportunities.

Savback helicopter services billboard advertisement in urban night setting

Fleet of red helicopters flying over mountain valley aviation operations

The reaction

“We wanted the new brand to develop our own individual identity that would – with a quiet confidence – stand up in its own right amongst the world’s major players, whilst not looking influenced by any individual manufacturer’s style. We believe we have achieved this. Thank you, Design Inc.”
Reja Savback
CCO Savback Helicopters

Get in touch

Design Inc is a full-service marketing agency specialising in strategic creative communications.

info@designinc.co.uk