A Tiger Helicopter for Poland

Business as usual

During this period of lockdown, Design Inc are continuing to work 5 days a week and all the team are set up to work on creative & digital projects from home providing the same high levels of service and quality as ever.

If you have a creative, digital or marketing project that you would like to discuss, please contact us on: 01784 410380
However, should you wish to contact a Director directly, please use the following:

Frank Norman
07903 419706
frank.norman@designinc.co.uk

Daniel Gilbert
07976 432173
daniel.gilbert@designinc.co.uk

A Tiger Helicopter for Poland

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  Design Inc has just completed a new Tiger helicopter advertising campaign for long term client Airbus Helicopters. We were asked to provide creative concepts for a new Tiger helicopter campaign for a new tactical campaign to support Airbus Helicopters…

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Screen Shot 2016-08-03 at 16.32.33Design Inc has just completed a new Tiger helicopter advertising campaign for long term client Airbus Helicopters. We were asked to provide creative concepts for a new Tiger helicopter campaign for a new tactical campaign to support Airbus Helicopters bid to win a major rearmament contract for the Polish Army. The Tiger attack helicopter is pictured against a patriotic Polish background and supported by ‘Make In Poland’ as the Tiger helicopters would indeed be made in Poland. The First To Fight poster references Poland’s experience in WWII, whereas the claw-scratched page is based on the colours of the national Polish flag.

Screen Shot 2016-08-03 at 16.43.45

Originally requiring only a single advert, two different treatments were actually selected from a number of original ideas presented. Both the chosen Tiger helicopters adverts were a diversion from our usual and long-established corporate campaign. This genre challenging campaign is a play on scale, featuring Airbus Helicopters models pictured in juxtaposition with a ‘prop’ that represents the mission. For example a fountain pen nib for ‘business’, a petrol pump nozzle for ‘oil and gas’, a medical kit for ‘medivac’, a flashing blue police car light for ‘homeland security’ and others.

To view the animated version please click here

To see more of our work for Airbus Helicopters including the Tiger helicopter please visit the case study

To view our Aerospace and Aviation portfolio including the Tiger helicopter advertising campaign, please click here

To discuss your aerospace or aviation advertising requirements please contact our MD Dan Gilbert