Design Incorporated are delighted to announce the award of the contract for the UK launch marketing of a new niche financial product from a respected international institution through strategic internet marketing, branding and website design.

Flexible, fast access, low value short term loans are quickly becoming a popular form of lending in this country and are currently one of the most common form of short term loans in America. Since August 2007 and June 2008, the number of these loans grew by 130%.

Design Inc. Managing Director Daniel Gilbert said “Winning this contract will give us a great opportunity to showcase our expertise in marketing for the financial sector through an effective digital and search marketing as well as associated advertising campaigns”.

“It will be our mission over the coming months to raise our American client’s profile and corporate image, raise awareness of it’s products here in the UK. Our regional marketing expertise will prove very valuable indeed.”

“Based on our preliminary consumer research, we think the timing is perfect for a UK brand re-launch. We have identified many target market opportunities, and also have good expectations of a high ranking within Google and other search engines.” The campaign will be supported by trade PR and targeted IFA comms.