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A winning night at the 2013 MIMAs for Design Inc and the Royal Opera House

24th October 2013


Awards night

Creative Director, Paul Munday (left) picks up the award from the DRP Group Chairman.

We are pleased to announce that our daytime events campaign for the Royal Opera House has won the Silver Award in the Best Digital Marketing Campaign category in the 2013 Meeting Industry Marketing Awards (MIMAs). The announcement and presentation was made earlier this evening at the Awards Dinner at the Novotel in Hammersmith.

We would like to put on record a big thank you to the Royal Opera House venue marketing team for awarding us this major project. And, of course, another big thank you to the judging panel. Whilst this is a very special award for us, we are proud to have a track record of MIMA wins in 2011 and 2012 for our work with long-term venue clients, One Great George Street and Victory Services Club. Our winning association with Royal Opera House this year continues that run.

The creative brief was to create a conceptual and meaningful digital marketing campaign aimed at venue bookers for daytime events at Royal Opera House. Not only did we deliver a truly unique and inspiring campaign but, more importantly, the campaign was immediately successful, generating increased enquiry and booking numbers.

Click here for Royal Opera House case study

Here are the full list of winners:
Best Website – Sponsored by Mexia Communications
Gold: etc.venues
Silver: Manchester Central
Bronze: Brooklands Hotel

Best Brochure/ebrochure – Sponsored by Noble Events Ltd
Gold: Hackney Venues
Silver: MarketingBlackpool
Bronze: Royal College of Physicians – Meetings & Events

Best Public Relations Campaign
Gold: Barbican
Silver: Hedsor House and Paul Smith Associates
Bronze: Cars for Stars

Best Use of Budget – Sponsored by One Great George Street
Gold: RSA House
Silver (joint): Hedsor House
Silver (joint): Mexia Communications
Bronze: Barbican

Best Brand Marketing Campaign
Gold: Melbourne Convention Bureau (MCB)
Silver: Aberdeen Exhibition and Conference Centre
Bronze: Palais des congrès de Montréal (Montréal Convention Centre)

Best Integrated Marketing Campaign – Sponsored by Meet Riga
Gold: Wyboston Lakes
Silver: Aberdeen Exhibition and Conference Centre
Bronze: Ricoh Arena

Best Live Marketing Event – Sponsored by Visit Flanders – Meet in Flanders
Gold: P&MM Events & Communications
Silver: Westcoast in association with Corporate Innovations
Bronze: Melbourne Convention Bureau (MCB)

Best Use of Video Marketing
Gold: Cars for Stars
Silver: Raffles Hotels & Resorts
Bronze: Amsterdam RAI

Best Digital Marketing Campaign – Sponsored by drpgroup
Gold: Mexia Communications
Silver: Design Incorporated
Bronze: Amsterdam RAI

Best Direct Marketing Campaign
Gold: Rockliffe Hall Hotel, Golf & Spa
Silver: The ICC Birmingham
Bronze: Palais des congrès de Montréal (Montréal Convention Centre)

Marketing Team of the Year
Gold: Visit Belfast
Silver: ExCeL London
Bronze: Palais des congrès de Montréal (Montréal Convention Centre)

View our Venue Marketing Portfolio

If you have a requirement for a digital marketing campaign, contact Frank Norman on 01784 410380 or by email.