Eight years on from the ‘Toy Story’ calendar we produced for them, Elmar came back to us in August wanting a creative calendar for 2018.
With 2018 hailed as the year in which augmented reality would become mainstream, we devised a calendar via design, print and AR technology.
Our idea was to link the company’s own timeline years with global technological advances. Each of the 12 months featured an image of a major scientific or technological breakthrough and, when viewed via a smartphone a branded video would commence, each promoting one of the client’s own technical advancements within the same year. https://youtu.be/htaU4tRrsGo