The creative idea was deliberately led by a ‘less is more’ approach. We created a new ‘STOP HATE’ brand icon and simply added that message to a plain white t-shirt. These were worn by models at a photoshoot standing against a relevant & colourful background.
To differentiate between the six defined categories of hate crime (eg. sexuality, race, religion, etc), different backgrounds were created. For the ‘sexuality’ category, we utilised the Pride rainbow.
Surrey Police – Hate Crime campaign
Back to BlogThe creative idea was deliberately led by a ‘less is more’ approach. We created a new ‘STOP HATE’ brand icon and simply added that message to a plain white t-shirt. These were worn by models at a photoshoot standing against…
Back to Blog