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Website social media specialists discover ‘pinteresting’ way of increasing traffic to your website

13th September 2012

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Website and social media specialists have discovered that many users are setting up a new way to organise all their online scraps, cuttings, inspirations, mindmaps, moodboards etc.

Check out our new Design Inc Pinterest bulletin board at www.pinterest.com/designincuk/

But there is more than this to Pinterest

Pinterest is a virtual bulletin board where users store and share resources – mainly images and links they think are inspiring.

Pinterest has grown to over 10 million active users faster than any standalone website. It has earned its place as the social media hero of 2012.

As a business owner or marketing manager you may be thinking pinteresting – but is it for me?

Many social marketers are suggesting it is now time for you to consider Pinterest as an integral part of your SMM activities, alongside Facebook, Twitter, and YouTube.

Here’s why: businesses that have effectively used Pinterest as a marketing tool have experienced higher referral traffic, higher quality leads, more sharing through Facebook and Twitter, and increases in sales. Here’s how you can successfully market on Pinterest and follow the example set by the companies that have increased their social reach and sales as a result.

How Website and social media specialists suggest you can improve Your Pinterest profile

Increase your social media penetration
Social penetration is about increasing the number of people your brand can access into across different social media platforms. Pinterest offers an opportunity for finding new customers. Optimise your social penetration by publicising your Pinterest page on all other social media platforms, embedding Pinterest widgets or buttons on your company’s website, and consistently creating new pin boards that are populated with images unique to your brand.

Increase content engagement
With any social media channel, engaging content is vital to a successful social strategy. Meaningful visuals are often the most important piece of the Pinterest assemblage, so don’t shy away from showcasing your best assets. Images, product packaging, and diagrams can all provide the visual boost that will grab the attention of followers.

Identify and engage (P)Influencers
Identify the users that are top pinners on topics relevant to your brand with tools like PinReach and PinPuff. Both these tools also measure the social reach of individual pins and pinners. Use this information to develop off-line relationships with your top pinners.

Increase lead generation
The goal of an effective Pinterest page should be to drive traffic back to your website. Achieve this by creating catalogues of pin boards and pins based on your products or services. Give your Pinterest followers a mix of lifestyle pins and service or product pins to increase lead generation while maintaining engagement.

Apply analytics to know what works
Learn what makes your followers returning visitors by studying referral traffic, conversions, and visitor demographics in Google Analytics. Tools such as Repinly and Pintics can also be used to analyse your competition and increase users to your site.

Design Inc are website and social media specialists. For more information on how to integrate Pinterest into your social media marketing please contact dan@designinc.co.uk