Corporate brochure design
21st April 2017
Corporate brochure design for big brands is one of our service cornerstones. The creation of outstanding corporate brochure designs is one of our core competencies and something we have excelled at over the years. This is why many household name companies approach us for our corporate brochure design.
Understanding the communication goals of the project is crucial to establishing and agreeing a creative brief. Whatever the challenge, we pride ourselves on being able to define a highly effective and engaging way of putting your proposition across.
Corporate brochure design is much more than creating a nice looking graphical style. It has to be meaningful to the target audience and consistent with the corporate brand guidelines. As well as providing the right content organised in the right way.
What are the stages of a corporate brochure design project?
Design Inc support our clients with the whole process if required. This can be split into the following five areas.
Working with the client to establish the core goals of the publication. Understanding the competitor landscape, the target audience and the role of the brochure. Creative a design brief.
Bringing our highly experienced creative team to the project to get under the skin of the current brand guidelines and to create a pagination, design style and design templates.
Checking and editing copy and imagery. We can set up a dedicated bespoke photoshoot and write the copy or alternatively work with your content. We can also help with translation service too, if required.
We can even manage the printing process for you too. Litho print, digital print, binding, paper stocks, finishing techniques, whatever the requirement, we can help. Corporate brochure design can and should provide a differentiating sensory and tactile experience. Most paper is nowadays made from sustainably sourced trees ensuring your printed product is environmentally friendly.
The printing of the brochure is not where our help ends. We are also there to help get the brochure out to the relevant audience. From supplying prospect data through to the fulfilment and despatch of the brochures to these end users.
Telling the story of Cargiant
Cargiant is the World’s biggest used car dealership. With size come choice and economies of scale. The company is based at a unique site where vehicles come in one end and leave the other. All servicing, repairs, valeting etc. being done on-site. The company is a major employer in the area with some families having several generations of workers. This project set outs out to document the business from 3 perspectives – Past, Present and Future. Cargiant ‘This is your life’.
Engaging corporate brochure design is complementary to both printed and online corporate and marketing communications. These corporate publications make a statement, show a commitment to purpose and set big brands apart from followers. The more bespoke and attention to detail, the more representative of the clients approach to quality and service value.
It’s a brochure not a website!
Ironically I have seen a few brochures recently that start with a page called ‘about us’ and end with a page called ‘contact us’. An approach obviously inspired by the now ingrained and converging protocols of web design! But this is a very functional and unimaginative way of telling your story. Together, surely we can do better? Through intelligent use of creative corporate brochure design there is a storytelling inspired way to publish your message and reach your audiences.
When is a brochure better?
There are many occasions where a printed brochure is more engaging and effective than a digital asset. To optimise the way different media can be deployed to round on an audience why not contact our team to discuss the best approach to achieving cut-through with your brand or campaign.
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