Scene by scene, the backgrounds started to take shape. This began with a line drawing a typical, busy & inefficient office scenario which then be transformed into the world of BancPay. For each scene, we allowed space and time for where the actor would be able to walk around describing how it all worked and the many benefits.
But, of course, we still needed an actor. We had previously seen Simon Morgan within a number of TV explainer commercials including Medifacts, and Accidents Direct and felt he would be perfect for the role and so, we approached his agency to secure his availability.
We hired the studio for two days, the first of which was taken up by using a stand in actor to ensure their exact positions, length of speech and type of ‘interactions’ with the animated backgrounds.
The real shoot took place on the second day, Simon was brilliant and we got more than enough footage to cover all eventualities.