The Air Law Firm
Back to PortfolioThe Air Law Firm LLP is a boutique law practice providing international legal services to the Aerospace and aviation industries.
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The brief
Design Inc have been supporting the growing practice ‘The Air Law Firm’ since their launch and we have provided the company with corporate identity and a range of integrated brand assets including stationery, the content managed and responsive website and other digital marketing and traditional promotional collateral.
The approach
We designed the practice a new but classic -‘traditional and trusted’ law brand, using a timeless serif font. The 3d shadow brings the ‘A’ (for air) device to life, adding a contemporary feel and the selected imagery places the company immediately into a knowing, ‘aviation insider context across its niche businesses of and general aviation.
The outcome
Taking cues from the identity, we have been developing a growing set of brand assets and established a consistent ‘traditional with a twist’ look and feel for The Air Law Firm. The digital and offline templates and guidelines providing a sound ‘joined up’ brand platform for the full hierarchy of corporate communications needs, from commercial proposals and bids or professional reports to seasonal greetings and Partners’ printed stationery and SM online profiles.
The reaction
“Design Inc created a timeless look and feel for our business, the identity and flexibility of the website design has given The Air Law Form a future-proof design solution with an asset that has the flexibility to evolve and can grow with us.”
