The report design process
Understandably, the publication is full of insight data and analysis. It is Design Inc’s responsibility to present the supplied information in a structured, intelligent and professional manner. There are three parts to the whole design process, commencing with the creation of the data charts and infographics:
In the case of this benchmark report, the original data is supplied to us in raw / Excel format.
Whilst in its crudest form, our first task is to put a fresh pair of eyes over the supplied data points. This means checking against thousands of individual pieces of data and comparing against the previous years’ measurements. Any discrepancies are provided back to the client for approval.
Once the client is confident the information is correct, we extrapolate the relevant information and begin to design relevant graphs which can both accurately and creatively portray the data.