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They were looking for a way to make themselves stand out to business travellers and, having many business aviation clients based at this location, we were very familiar with the airport and its architecturally-designed buildings.
This knowledge led us to the creation of the ‘Absolutely Iconic‘ series.
Airport advertising campaign
The airport architecture sets it apart from the rest and, we knew we could do something with this for the advertising.
So, following a full recce and a subsequent photoshoot, we were able to gather a number of iconic shapes, patterns and imagery from in and around the airport. With these, we assembled a number of fun and intriguing montages to present to the business development team at the airport.
From a shortlist of 6 creative routes, we were able to narrow down to just three: each one depicting the interior, exterior or general experience of the airport.
The Farnborough airport ad campaign was a series of three different advertisements, each showcasing a beautiful, symmetrical profile.
Each advertisement was then translated, resized and supplied to the relevant European media.
The ‘Absolutely Iconic’ advertising has been an absolute success.