TAG Farnborough Airport

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During this period of lockdown, Design Inc are continuing to work 5 days a week and all the team are set up to work on creative & digital projects from home providing the same high levels of service and quality as ever.

If you have a creative, digital or marketing project that you would like to discuss, please contact us on: 01784 410380
However, should you wish to contact a Director directly, please use the following:

General & Accounts
01784 410 380
kelly.halford@designinc.co.uk

Frank Norman
07903 419706
frank.norman@designinc.co.uk

Daniel Gilbert
07976 432173
daniel.gilbert@designinc.co.uk

TAG Farnborough Airport

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Farnborough Airport came to us for support in the creation of an advertising campaign to promote this business airport to travellers across Europe.

As specialists in business aviation marketing, we were delighted to help.

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TAG Farnborough Airport exterior building

The request

Prior to Farnborough Airport dropping the ‘TAG’ brand, they approached us to create an advertising campaign to appear across European business press.

They were looking for a way to make themselves stand out to business travellers and, having many business aviation clients based at this location, we were very familiar with the airport and its architecturally-designed buildings.
This knowledge led us to the creation of the ‘Absolutely Iconic‘ series.

Creativity in design - UK creative agency

Airport advertising campaign

The airport architecture sets it apart from the rest and, we knew we could do something with this for the advertising.

So, following a full recce and a subsequent photoshoot, we were able to gather a number of iconic shapes, patterns and imagery from in and around the airport. With these, we assembled a number of fun and intriguing montages to present to the business development team at the airport.

From a shortlist of 6 creative routes, we were able to narrow down to just three: each  one depicting the interior, exterior or general experience of the airport.

The Farnborough airport ad campaign was a series of three different advertisements, each showcasing a beautiful, symmetrical profile.

Each advertisement was then translated, resized and supplied to the relevant European media.

The ‘Absolutely Iconic’ advertising has been an absolute success.

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Design Inc is a full service creative agency based in Surrey, UK. To discuss your own requirements, please contact us now.