MVP Travel

Business as usual

During this period of lockdown, Design Inc are continuing to work 5 days a week and all the team are set up to work on creative & digital projects from home providing the same high levels of service and quality as ever.

If you have a creative, digital or marketing project that you would like to discuss, please contact us on: 01784 410380
However, should you wish to contact a Director directly, please use the following:

General & Accounts
01784 410 380
kelly.halford@designinc.co.uk

Frank Norman
07903 419706
frank.norman@designinc.co.uk

Daniel Gilbert
07976 432173
daniel.gilbert@designinc.co.uk

MVP Travel approached us back in 2015 having just launched their new sports tour business and were looking for an agency to support them with a holiday advertising campaign.

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MVP Travel holiday advertisement campaign

Holiday advertising campaign

MVP Travel is a niche travel agency, providing sports based holidays to the US. They had launched the business via three subsidiary companies and were looking to break into the US sports tour market.

Their subsidiary brands were called Touchdown Trips, Homerun Trips & Slamdunk Trips. And these would be used to market exclusively to the sports fan for American Football, Baseball and Basketball respectively.

Each brand required an advertisement which would have deep impact with their respective audiences. And so, we set to work on the creation of a holiday advertising campaign that would have impact for ears to come.

The design

Following a period of research, it was agreed the advertising should attempt to capture the experience of attending a game. The passion of the fans, the anticipation of the run up, the emotion of the play..

We set to work gathering a load of relevant imagery both from paid and royalty-free image libraries. And, with these images, we created a colourful montage of jubilant & passionate fan & player imagery all encompassed within an iconic outline shape of the team player.

The result was a campaign with immediate impact. First year’s revenue surpassed everyone’ expectations and this led the company to introduce more divisions for other sports: motorsport, golf & ice hockey.

Get in touch

Design Inc is a full service creative agency based in Surrey, UK. To discuss your own requirements, please contact us now.