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Global Motion are global transport specialists for the music and entertainment industry, especially concentrating on moving equipment for band tours & festivals. So, when we got the chance to support them with the creation of their brand advertising, we were both delighted & excited.
Global Motion required a new print advertising campaign for their event logistics service. These were to appear over time in a number of specialist music / touring publications and trade directories. Moreover, it was decided that, if they were eye-catching enough, they would consider adding the advertising to some of their vehicle fleet.
Having worked with the client on previous campaigns, we were already familiar with their expertise and status within the sector. As such, we understood this campaign was for awareness only – keeping their name front of mind.
Event logistics advertising
Global Motion provide support to some of the world’s biggest performers and our designs needed to back up that list and promote the company as the sector leader.
The event logistics advertising campaign, subsequently referred to as the ‘Access All Areas’ campaign featured three core adverts. Highly colourful imagery was used depicting those items you would see being used by those who go to concerts: lanyards, wrist bands and gig tickets.
And, upon these items, all the headlining acts and brand logos were added.
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