The new name ‘Nono’ immediately led to us searching for the right font to use. Based on the letters in the word, we knew that a simplistic lower case, sans serif font would be key here. Eventually, our search led us to use Gilroy as the font. And, this would become the basis of the brand logo.
With the company solutions providing a ‘connected home’, we next looked at creative devices that would somehow link the letters within the logo. And this is how the sine wave ribbon was borne. This ribbon flowed seamlessly through the letters – suggesting connectivity, strength & accessibility.
The end result was a simple, corporate and highly differentiated brand logo. The next stage in the process was to establish the company’s wider visual identity