High performance brand
Automotive performance is led by motorsport and, for years, Asian media had been heavily influenced by British motorsport. It was this single factor that led us to consider the brand should evoke a level of ‘Britishness’.
A number of naming routes were initially proposed and these included names to do with performance, engineering as well as historic names in British motor racing: drivers, circuits, corners, etc.
Eventually, we settled on the name REVS and decided the logo should simply be that name in a stylised font.
The four letters in the name were designed as if they were corners on a motor racing track. And, within the V we included part of the Union Jack.
A high performance brand in every way. What ho!