Jetcraft
Back to PortfolioAnnual Report – Jetcraft Global’s Market Forecast
Jetcraft Global are specialists in aircraft sales, ownership and marketing strategies. Founded over 60 years ago and operating out of 20 offices worldwide, the company is the go to solution for market intelligence in the sector.
For many years now, Design Inc has been proud to support them in the design & publishing of their annual industry outlook – a market forecast report.
Designing a forecast report
Jetcraft Global’s market forecast report is a publication which explores the resilience of business aviation, looking at predicted pre-owned and new aviation transactions worldwide. And, as with most annual reports, this publication is full of key infographics – in fact around 20-25 charts within a 40pp report.
Whilst Design Inc do not provide the raw figures, we are responsible to ensure the data is represented in the most efficient and easy-to-understand way. This means plotting the figures and styling up relevant charts and graphs that works for both the report style and brand.
Foolproof design
For the design & artworking of this annual forecast report, we follow an agreed page template style and brand – much of which was previously created by ourselves – which helps to streamline the process.
Once the graphs are styled, we can start the formatting of the page content, ensuring enough ‘breathing room’ to make it all work visibly smoothly.
Once all is in place, we carry out a thorough proofing session prior to this going back to the client. Our checks are not just confined to spelling & grammar but also consistency throughout the report (as well as comparing to previous publications).
Ensuring perfection in publication design
Our process for the Jetcraft report includes a full minutiae check on all data points across all graphs – at the last count there were close to 1500 datapoints across 20 graphs! Ensuring total accuracy is key for the success of any report and, as such, this is an indispensible additional service we provide. More often that not, we do find a number of data irregularities which are then fed back to the client to approve or reject a data change.
Only once we have absolute approval on the artwork files will we pass this publication to print. All artwork is set up as high-res files ready for print. In the case of the Jetcraft market report, the publication is created as perfect bound and typically benefits from matt lamination and spot UV varnish to the front.
Jetcraft Global depend upon Design Inc to ensure perfection in the creation of this publication and we are pleased to say we never disappoint.
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