Digital marketing plan

The company
Oceanbox Containers is one of the largest international shipping container providers, suppling shipping containers to a wide variety of customers and industries worldwide. The company has seen tremendous growth over the recent years, taking on more customers and growing their global network of depots.

But, with their digital marketing activity languishing behind the curve, it was important that we addressed this through the development of a new digital marketing plan for the company. And, from this, a new website would need to be created to act as the cornerstone of their future digital presence.

Establishing the image
The digital marketing plan would help the company see the ‘wood through the trees’. And, it was easy to recognise that the company’s brand profile needed to be strengthened in advance of the digital marketing assets. Design Inc supported them in the development of their identity, imagery and values.

This in turn quickly led to the second stage within the digital marketing plan: the design and build of a new website. One that would work harder to attract relevant visitors, appealing to global clientele and to push visitors through to making an enquiry.

Attracting relevant enquiries
The new Oceanbox website was build on the WordPress platform with a significant database. An extensive keyword research programme was carried out for multi-language as well as real-time visitor identification software.

Not only were Design Inc were responsible for the design & build but the content was also written by our copywriters (who, incidentally, now know all there is to know about shipping containers!).
Finally, we are also responsible for the hosting & management of the website.