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The Art of Magazine Publishing

2nd June 2016

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Company magazine publishing & newsletter design is now multi-channel, multi-media and multi-platform. Corporate publishing is definitely on the up.
It’s a great way to keep your customers, employees and stakeholders engaged. Encouraging a sense of community,continuity and advocacy through relevant content – is king. And, once created, content can be designed, published, fed, downloaded, streamed or accessed on-demand. In fact there has never been so many ways your investment in company magazine design can be published. Content can be delivered to your marketplace through more than one channel and used to populate multiple communications. All of which serves to build awareness, standout and brand differentiation.

A total company magazine design & newsletter publishing service
The Design Inc company magazine publishing & newsletter design team includes previous winners of  the prestigious Communication in Business Awards (CIB) in magazine design for blue chip, charity, membership associations and NGO magazines. Our core team includes brand strategists, content editors, writers, designers and artworkers. All with a long history of experience in corporate communications. We can also manage the production process for you and ensure that the print, fulfilment and distribution of printed and digital copies is optimised. Furthermore, we are also able to store, archive and print on demand.

subsea1Milestone Reached
With most magazines and newsletters being published multiple times a year, it is often the case that we have a few different publications being designed at any one time. One particular magazine we have been publishing for many years is Subsea UK News, the well-respected industry magazine produced by Subsea UK, the governing body for the UK’s subsea industry. This magazine is published three times a year and we are pleased to have just completed the latest edition. In fact, this latest edition marks a significant milestone as it is the 25th edition of this magazine to have been published by Design Inc.

Subsea UK News has been running for some time, initially as a newsletter with a circulation of less than 1000 and then, after a significant rebrand in February 2012, as much more dynamic, relevant and advertising-friendly magazine that enjoys a circulation of over 15,000.

Dan Fearon, Communications Coordinator and Editor at Subsea UK says “We have been using Design Inc’s services to produce the Subsea UK News magazine for the last 25 issues and, during that time, it has gone from strength to strength. Design Inc have been instrumental in helping transform it into the professional, leading publication in the subsea / oil & gas sector that it is today.”

“Newsletter and magazine publishing is one of our core services.” says Frank Norman, Client Services Director at Design Inc, “we support a large number of companies across a wide range of industry sectors with the design and print of their publications and have been doing so for many years. What is important here is the fact that we have set processes in place to ensure everything runs smoothly. For most of our clients, their magazines or newsletter are a regular thing so we have already booked time in our work schedules and, as such, we will have provided each client with a timetable for each element of the publishing process. This includes deadlines for content, advertising, proofs, etc, and enables us to always deliver the final publication on time, on brief and on budget.”

Design Inc are not just here for the design of the publication but also the spectrum of associated publishing services, including:

Copy writing 
Photography
Translations
Advertising
Illustrations and infographics
Proofreading
Article strategy
Printing (we encourage the use of sustainable and FSC accredited suppliers & materials)
Distribution (and data)
Digital and/or interactive versions
Archiving

For more information on our company magazine publishing services please contact our Client Services Director, Frank Norman