Designing a magazine cover is a designer’s dream. Often there are no limitations other than to reveal the magazine’s content in a way that makes an impact. Whilst, over the past 15 years, online publishing has led to the reduction of printed magazines, the fact is that magazines will never die. And, so long as there are magazines, there will be some great magazine cover designs. Creative, artistic, fun, striking. Great magazine covers will carry through the history of time. But, it is not solely the designer’s creative skills that are required, they also need to be strategic in their approach. The holy grail is to design a cover which is not just stunning but also truly reaches the core of the message (in many cases, the underlying theme of the contents within).
Design Inc has been designing magazine and newsletters for our clients for over 20 years. Over these years, we estimate that we have created over 2000 publications for our clients, be that magazines, newsletters, bulletins or even company brochures and guides.
One of our longer-running projects is the quarterly sector magazine, Subsea UK News, which we have been designing continually for 10 years. Since the first edition was published back in September 2010, there have been close to 40 magazines created. And that is 40 creative covers we have designed.
“We are proud to support Subsea UK with the design & publishing of their magazines.” says Design Inc’s Director, Frank Norman. “It’s a great publication to work on and we really do relish the creative challenge of designing the magazine’s cover as it allows us a lot more creative freedom here.”
THE COVID EDITION The latest issue of Subsea UK News was always planned to be published in August. And we certainly didn’t allow the current pandemic to change those plans. The UK’s subsea sector is a forward-thinking & resilient industry and companies have always had to adapt to meet ever-changing demands. However, with Covid-19 devastating many industries, it is not unsurprising that it has had a massive impact on the global subsea sector too.
And so, it was a no brainer that the underlying message behind the design of the magazine cover should be about the impact of Covid and the knock on effects to the sector. However, we also wanted to add an extra message to imply that the sector would, somehow, ‘react’ to the impact.
So, the design team put their creative and strategic heads together and the concept of the Newton’s Cradle was born. Not only does the image suggest ‘impact’ but it also references the knock on effect of that impact. Furthermore, from the static image, one can quickly work out what happens when there is movement – that the impact caused the last ball to react accordingly. And bounce back.
Often, those designing a magazine cover create a very elaborate piece of artwork, trying to cover all the articles within. However the August cover of Subsea UK News was a fantastic example of a ‘less is more’ approach to design. The magazine’s cover has been designed without clutter. A plain background, nothing else on the office desk. That and the fact only the first two balls were styled up all ensured the viewer was totally focused on the metaphor.
Magazine Publishing Services Design Inc provide the full range of publishing services, including: Copy writing Photography Translations Advertising Illustrations and infographics Proofreading Article strategy Printing (we encourage the use of sustainable and FSC accredited suppliers & materials) Distribution (and data) Digital and/or interactive versions Archiving