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London 2012 Mascot Branding …. On your marks, get set, go for your 2012 Olympic Events & Promotions?

8th June 2010

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Wenlock and Mandeville, created by iris

On 19th May London 2012 finally revealed the mascots that will help characterise the capital’s Olympic experience. The futuristic part alien one-eyed figures, called Wenlock and Mandeville, were unveiled at an east London school.

The mascots will soon be everywhere, with merchandise going on sale in July to mark two years to the London 2012 opening ceremony.

Chosen from more than 100 designs, including animated teapots, pigeons, lions and a Big Ben with arms and legs. The characters can be customised into recognisable costumes and even celebrity identities due to their digital potential.

Design Inc Event & Venue Marketing specialist Darren Scurville commented “There will be numerous public and private events relating to the 2012 Olympics leading up to the games including conferences, seminars, roadshows, product & promotional launches and corporate hospitality events heavily tied in with investor relation events to name a few. Undoubtedly the mascots will be integrated into these events and even required with the “ceremonial scissors” to hand to launch and promote the events. “The brand & Identity of the mascots will also be heavily incorporated into the design for the event marketing & promotional literature.

He added “We are very excited and looking forward to the many ‘event’ based communication & design projects that we are currently discussing with many of our clients in providing compelling design and effective event marketing strategy for their networking events, experiential campaigns, product launches, conferences, tradeshows, roadshow campaigns, exhibitions, hospitality events and the many other events that will be incorporating the theme of the Olympic Games to promote their events.

He continued “ The key challenge will be to create the association and incorporate the spirit of the Olympic games in all the design & strategy elements and succeed in overcoming the strict design & marketing guidelines in place. Also to navigate successfully through the minefield of the brand protection rules set out for all non-official sponsors. He commented “We have been researching this area intensively and have some very creative and strategic ways around this that can be implemented for events, email & direct mail campaigns and all online marketing campaigns.