The leading log-book lender came to us to develop a new ‘mobile-first’ website that would ensure that consumer UX was the best it could possibly be.
At the top of their priority list was ‘web speed’ and so the whole build was focused on maximising download speed across all web pages.

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The company
Varooma is the award-winning, industry-leading logbook loan company, providing short-term finance based on the security of one’s vehicle.
The business is ultra efficient with finance being processed and arranged swiftly. And, unlike many competitors in the logbook loan sector, they do not have a physical shop where individuals can visit. Instead 100% of their business operates online.

The website offers an online process where applicants can apply for their loan or request a call back. The website is the first and main point of contact for all their customers and, as such, it is an extremely important part of their business.

Speeding up the process
Whilst financial regulations stop us from reducing the number of question fields on an application form, there are many things that can be done to help keep the user focused on completing it:

  • Making the form clear and easy to read
  • Explaining in advance what items are required
  • Showing the user how far along they are
  • Capturing the data in parts as opposed to a very long form
  • Moreover, ensuring there is never any waiting time for pages to load!

So, with so many competitors available within the logbook loan sector, it was crucial that the new Varooma website design was built with the fastest speed possible to ensure the consumer remained onsite.

fast loading web pages for Varooma website design

The Result
In the case of the new Varooma website the Design Inc web team considered all factors across all elements of the build process including (but not limited to): design, content, coding, functionality, server configuration, content management, lazy loading, Varnish, AMP, CSS, etc etc.

The new Varooma website design was completed in early October, 2019 and benefits from:

beautifully crafted website with stronger brand identity
new mobile-first approach
new blog & guides section
higher search engine rankings
increased conversion rates

As well as the highest levels of performance / page load speed achievable!!

Get in touch

Design Inc is a full service creative agency based in Surrey, UK. To discuss your own requirements, please contact us now.