Cirque Du Soleil
Back to PortfolioCorporate brochure print for Cirque Du Soleil Group
For 25 years, Design Inc have been providing corporate brochure design, brochure print & general publishing services. Typically our creative services are utilised, providing the design and flow of the brochure pages. And that often involves us introducing dedicated services such as copywriting, photography, translation and, of course, print.
There are times however, when the client does not require design but rather has approached us for one (or more) of the dedicated services. And, a recent project for Cirque Du Soleil is a case in point.
Brochure flight-checking services
Having supported Cirque du Soleil’s marketing director in a previous role within business aviation, Design Inc was approached to provide artworking, brochure print & distribution services for the latest corporate brochure for the Cirque Du Soleil Group.
This was a 40pp A4 publication created to showcase their global presence. The brochure had been designed by another agency across the pond and Design Inc were initially responsible to ensure it was set up correctly for print. This involved a full ‘flight-check’ – checking all imagery, fonts, size, bleed, etc etc.
Brochure print services
Once the artwork was finalised and approved, this was then passed across to our print team along with a full brief & spec.
The brochure was to be printed lithographically onto good quality stock. We had previous agreed the covers would be printed onto 350gsm uncoated stock and the text pages onto 200gsm (also uncoated).
In addition, we added a matt lamination to the outer covers for extra protection, weight and to provide a better feel.
Moreover, the publication was perfect bound with a branded spine.
in all, 1000 of the brochures were printed and distributed to ten separate locations across the UK and Europe.
