Sponsorship marketing – a winning team!
9th May 2014
A word on sponsorship marketing.
Design Inc are a full-service agency, this means we provide a multi-angled approach to our clients communications and marketing goals. This may include branding, advertising, web services and literature development. However it does not end there. Strategic PR services are also at the heart of our offering. To deliver PR results, we often suggest that clients develop close ‘symbiotic’ relationships with 3rd party organisations. These alliances – when well researched and managed – can be very beneficial in delivering the positioning goals of all parties. The relationship may take the form of formalised sponsorship marketing – we understand this area well and we can help clients get the most from it. The key to a successful partnership is aligning goals and creating a balance in the values of agreed inputs and expected outcomes.
For one of our clients, a diamond investment house, we provided a platform upon which they could market themselves to very high net worth individuals. At the end of 2013, we introduced them as a sponsor of the prestigious Autosport Awards. An ideal fit. Award sponsorship enables companies to align their brand values to that of the sector. With the glitterati of the highest levels of motorsport present at the awards and with international press and TV coverage guaranteed, this was an ideal step for the investment house. The sponsorship was managed by Design Inc who brokered the deal, managed the on- and off-line advertising as well as setting the company on the path for follow up marketing.
Design Inc Commercial Director, Frank Norman remarked “The sponsorship of the awards was an ideal fit for both the award organisers, Haymarket and the investment house. The house was looking to elevate itself and its services to the highest levels and align itself with prestige & performance. The sponsorship did that and more, with so many business introductions made on that night and the months after. It directly lead to an increase in investment sales of over 300% in Q1. We look forward to seeing that growth continue.”
Of course, not all sponsorship needs to be prestige. It simply needs to align itself with the goals and values of the company. For companies considering sponsorship marketing, there are many opportunities, from entry level, toe-in-the-water opportunities to sector specific opportunities. And award sponsorship is just one of the many sponsorship marketing opportunities available to you.
At Design Inc we also practice what we preach. As we provide corporate marketing services to many global business aviation companies, we have secured the sponsorship of a social event within this industry sector, the sponsorship of the annual BACA Golf Day. Moreover, as an opportunity to raise our own profile in our local community, we continue to sponsor the Staines Lammas U9 football team, which has recently won the Ascot U9 championship.
Furthermore, our Design Inc-sponsored star striker, Rhys Munday will soon be walking out onto Wembley’s hallowed turf as a mascot at the upcoming England v Peru match. From Ascot to mascot you could say!
To find out more about our PR services including sponsorship marketing please email our Commercial Director, Frank Norman.
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