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The branding of an event – Subsea 2011

22nd February 2011


For sure, the branding of an event can be a complex project but, get it right, and it will bring dividends.
Although Subsea UK’s flagship event, Subsea 2011 ended almost two weeks ago, the impact of this year’s conference & exhibition will be felt for months to come with the vast majority of exhibitors up and down the supply chain claiming it to be a resounding success for their companies.

With 30 separate conference sessions welcoming 1500 delegates, a separate exhibition hall featuring 90 industry exhibitors and with over 3000 trade visitors, the event has more than come of age this year to firmly stamp its position as the UK’s prime subsea industry event.

Subsea 2011 is an annual two-day event, organised by industry body, Subsea UK and promoted by branding specialist, Design Incorporated, who were responsible for the exhibition’s corporate branding strategies, as well as;

  • corporate image
  • exhibition website
  • event literature
  • exhibition signage
  • event floorplan
  • on- & off-line advertising

Design Inc Commercial Director, Frank Norman looks after the Subsea UK account and was again present at this year’s event. He says “It is always good to be present at this event. It is a very positive show with a great atmosphere and some really wonderful people. We started working with Subsea UK on the strategic branding and promotion of this event 8 months ago and it is great to see it all come together. The combination of a record number of visitors with many of the exhibitors already confirming bookings for next year means we have all done a good job. We look forward to Subsea 2012.”

Subsea 2011 also saw the industry black-tie awards dinner take place on the evening of the first day and congratulations should be given to this year’s winners, who include:

  1. Subsea Company of the Year – SMD
  2. Emerging Talent – Stuart Holley, GE Oil & Gas
  3. Innovation and Technology – Tritech
  4. Global Exports – Andrew Palmer & Associates / Penspen
  5. New Enterprise – Viper Subsea
  6. Subsea Safety and Leadership – RBG
  7. Outstanding Achievement – Mel Fitzgerald, Subsea 7

Additional congratulations are also due to Ecosse Subsea who walked away (rode away?) with the Triumph Daytona motorbike from the exhibition’s Daytona Draw competition at the close of the show.

If you would like to discuss the branding of an event with any of our brand consultants, please call 01784 410380